The fifth largest smartphone brand arrived in Israel with three devices
The Chinese smartphone brand vivo, which is ranked 5th in the global cellular market, arrived in Israel with an official import from Banda Magnetic.
Prices: Starting at NIS 600 for the base model
Niv Lillian
09/05/2022
Monday, 09 May 2022, 12:24 Updated: 12:38
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vivo (Photo: vivo)
This morning (Monday), Banda Magnetic launched the vivo brand in Israel.
The vivo brand is the latest from the Chinese BBK to enter Israel, after its brothers Oppo, Realme and OnePlus.
The vivo brand has been around for 27 years, is ranked fifth in the global smartphone market as of 2021, and the company has already released 200 million devices and operates in 60 countries.
vivo is launching models from two series here, both designed for mid-market segments.
The higher V series will contain the V23 model, and the lower Y series will contain three models: 76, 33 and 21, the simplest (see details below).
The Israeli version of the operating system is Funtouch OS, which has undergone extensive transfers and is based on Android 12.
When asked about the issue, Paul Gland, Banda's marketing director, replied that it was a strategic decision to enter the mid-range market, instead of competing for the top segment with the X Series flagship devices, which are positioned against brands like Samsung and Apple.
However, he predicts that the X models will arrive towards the end of the year, and the beginning of next year, including the Fold device that will enter the global market.
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The company has already released 200 million devices and operates in 60 countries (Photo: Walla! Technology, Yinon Ben-Shoshan)
The V23 model incorporates a dual selfie camera of 50 megapixels and 8 megapixels.
Another 44-watt fast charging device is included, with a back that changes color between gold and blue, including the ability to burn a personal example on the back simply by prolonged exposure to the sun, its price to the consumer will be 1999 shekels, including support for the fifth generation.
The V23 is a 6.44-inch device with an AMOLED screen and a Mediatech 920 Dimensionity processor, which is joined by 8 GB of memory (including a virtual expansion to 12 GB via cache), and 256 GB of storage.
The rear triangular camera array is led by a 64-megapixel camera, an 8-megapixel wide-angle lens and a macro lens with a megapixel sensor.
The battery will be 4,200 mAh, with a fast charge of 44 watts, capable of charging about 70% of the battery in half an hour.
vivo V23 5G (Photo: vivo)
The next model, which is marketed at a relatively competitive price, is the Y76, which will be marketed here for NIS 1,199.
It is a competitive mid-range device, with a 50-megapixel main camera, and fast charging and fifth-generation support.
The two cheaper models, the Y33 that will be sold for NIS 950, and the basic Y21 model that will be sold for NIS 600, they offer fast 18-watt charging, and LCD screens.
In vivo they claim that they do not compromise on the components despite the cheap price.
Obviously, the last two are for kids and teens and anyone who does not have excessive demands from their smartphone.
When it comes to service and warranty, Banda, like other importers, makes big statements.
In the first year, vivo buyers will enjoy full warranty and service to the house, when in case of manufacturing defect, the device will be replaced with a new device at no cost at all, and in case of breakage or damage by the customer, the customer will bear the cost of repair only.
The first warranty year will also apply to accessories and not just the smartphone itself.
On the service side, apart from a telephone answering line that includes broad routing, the company's social media manager announced that service will also be provided on Facebook and Instagram, and vivo will also have a presence on Tic Tac.
When asked by Walla about other social media such as Twitter or LinkedIn, we answered less.
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Smartphones
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