Full activity for Audi House of Progress, the meeting point wanted by the House of the Four Rings on the occasion of the Milan Design Week to animate the exchange of ideas.
A refined, exclusive and in some ways 'magical' place because it was created exclusively in Piazza Cordusio, within the complex of buildings that now takes the name of The Medelan and which was born in the early 1900s as the headquarters of the Credito Italiano .
Now The Medelan is preparing to become a center of hospitality and luxury shopping, in perfect harmony with the concept of 'regeneration'
Until June 13, what will animate the Audi House of Progress is a multi-voiced story, a discussion on the themes of change and progress.
Debates, exhibitions and events that are perfectly identified with the presentation - which took place last night - of the publication 'FuoriConcorso Quattro' dedicated to the most beautiful Audi concept cars and production models, all characterized, as a common thread, by the Quattro all-wheel drive. technology and design icon that for over 40 years has witnessed Audi's passion for automotive progress.
Thanks to the FuoriConcorso Quattro project - an unpublished publication produced by Guglielmo Miani, CEO and president of Larusmiani, and president of MonteNapoleone District, with which Audi has had a partnership since 2014 - this particular photographic narrative has become a moment of particular comparison and narration in the spaces by Audi House of Progress.
Developed under the supervision of Marc Lichte, head of design at AUDI AG, this volume revives the constant technical evolution of the Audi Quattro drive (now available in seven configurations) and which has accompanied some of the most iconic style proposals of the Four Rings.
A publication - it was reiterated by Guglielmo Miani - which is the realization of the meeting between a place that is an ambassador in the world of high-end and the search for Italian excellence and Audi, which in turn is a brand of innovation and progress .
Born from an idea of Miani - that is, that in the absence of physical events it was possible to photograph a selection of the most innovative and iconic Audi Quattro cars at night right in via MonteNapoleone and its vicinity - the project gave rise to a unpublished and exclusive portfolio of images of concept cars, racing and production cars, all set in the Milanese fashion district.
The name FuoriConcorso derives from the exclusive lifestyle experience format, which involves a community of car and automotive culture enthusiasts from all over the world, through participation in static and dynamic emotional events.
Well described by the protagonists during an event at the Audi House of Progress, this collaboration stems from the sharing of views and attitude that binds Audi to the MonteNapoleone District since 2014 as Audi City Lab and has since transformed and evolved, taking on an even more value meaning. profound respect to the elective affinities based on charm and aesthetics that bind Audi to the largest luxury district in the world: the projection towards the future.
