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It's official: Netflix will add commercials to the platform - Walla! technology

2022-06-26T07:01:32.188Z

After the streaming giant lost 200,000 subscribers in the quarter - it will soon offer a discounted subscription, in order to minimize the losses, which are only expected to increase in the future



It's official: Netflix will add commercials to the platform

After the streaming giant lost 200,000 subscribers in the quarter - it will soon offer a discounted subscription, with the aim of minimizing the losses, which are only expected to increase in the future.

CEO: "We left a large segment of customers out of the market"

Yinon Ben Shoshan

26/06/2022

Sunday, 26 June 2022, 09:35 Updated: 09:41

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Netflix offices in Los Angeles, United States (Photo: Reuters)

Netflix surprised the industry about two months ago, when it unveiled an intention to introduce a new type of subscription, which includes commercials - after many years in which it stated that it would never put commercials on the platform.



Now, Netflix CEO Ted Sarandos

has confirmed that the streaming service will offer a discounted subscription with commercials, The Hollywood Reporter reports.

"If I pay less," Sarandos said, "the subscription offered by Netflix will reportedly cost $ 9.99



. 200,000 subscribers, for the first time in a decade.and that's not all, the company expects to lose up to two million more subscribers in the coming months.

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The company's financial results, which are not alarming, require it to break promises (Photo: Reuters)

Among Netflix's prominent competitors in the United States, such as HBO Max and Hulu, Netflix is ​​the only one that does not offer a discounted track that contains commercials.

HBO Max for example offers a $ 10 subscription per month that includes commercials, compared to $ 15 without commercials, and hulu operates in a similar structure.

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Source: walla

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