It's official: Netflix will add commercials to the platform
After the streaming giant lost 200,000 subscribers in the quarter - it will soon offer a discounted subscription, with the aim of minimizing the losses, which are only expected to increase in the future.
CEO: "We left a large segment of customers out of the market"
Yinon Ben Shoshan
Sunday, 26 June 2022, 09:35 Updated: 09:41
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Netflix offices in Los Angeles, United States (Photo: Reuters)
Netflix surprised the industry about two months ago, when it unveiled an intention to introduce a new type of subscription, which includes commercials - after many years in which it stated that it would never put commercials on the platform.
Now, Netflix CEO Ted Sarandos
has confirmed that the streaming service will offer a discounted subscription with commercials, The Hollywood Reporter reports.
"If I pay less," Sarandos said, "the subscription offered by Netflix will reportedly cost $ 9.99
. 200,000 subscribers, for the first time in a decade.and that's not all, the company expects to lose up to two million more subscribers in the coming months.
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The company's financial results, which are not alarming, require it to break promises (Photo: Reuters)
Among Netflix's prominent competitors in the United States, such as HBO Max and Hulu, Netflix is the only one that does not offer a discounted track that contains commercials.
HBO Max for example offers a $ 10 subscription per month that includes commercials, compared to $ 15 without commercials, and hulu operates in a similar structure.