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The younger generation search engine is not Google
A senior Google official admitted at a technology conference that Google has a problem: Almost half of Generation Z does not use its products for search - and prefers Tiktok and Instagram to search for relevant information such as where to have lunch
Niv Lillian
18/07/2022
Monday, 18 July 2022, 10:00 Updated: 10:06
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Google Logo (Photo: GettyImages)
Does the ticking grip of the younger generation also threaten the search giant?
According to a TechCrunch report, it may be.
According to a test technology blog conducted by Google, 40 percent of Generation Z (the generation born in 1997-2012 in terms of sociology, and now 10-25 years old) prefer Tiktok or Instagram as a source for searching information on the web - instead of Google's services like search engine and maps.
Tiktok is a phenomenon, and it is the fastest growing social network of recent years.
According to a senior Google official, the short video network has literally changed the way young people search for information on the Internet - and Google, like Google, is preparing to adapt.
Prefer Tiktok or Instagram as a source for searching for information on the web (Photo: GettyImages)
Farbhaker Ragwan, senior vice president at Google, made the remarks at the Fortune Technology Conference, confirming that according to the company's internal data - close to 40 percent of the younger generation use tic-tac-toe or Instagram, for example, when looking for where to have lunch, and no longer use the products. Google's like Maps or Search Engine.
According to external data, Tiktok will be on Google in the near future - YouTube, Google's sister company today, both owned by the alphabet holding company.
According to Business Insider, revenue from Tiktok's advertising revenue will surpass that of YouTube by 2024.
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