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Aviv Gefen: "Music today is copywriting, it's not art in my eyes" - voila! culture

2022-08-16T10:59:14.514Z

In a conversation with a listener on 103fm, Aviv Gefen criticized the contemporary music industry in Israel: "I think most of what you see is all a fake in my eyes, 95 percent will disappear." listen



Aviv Gefen: "Music today is copywriting, it's not art in my eyes"

In a conversation with a listener on 103fm, Aviv Gefen criticized the contemporary music industry in Israel: "I think most of what you see is all fake in my eyes, 95 percent will disappear, it's liquid like water. No song is a rock and I'm very sorry for that."

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Walla!

culture

08/16/2022

Tuesday, August 16, 2022, 1:07 p.m. Updated: 1:52 p.m.

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Aviv Gefen replaced Guy Peleg on his show on 103fm, and in a conversation with a 19-year-old listener, she asked to talk about the field of music.

"I write as a composer, Sarah, and I wanted to ask - everything we're going to be today with reality TV and commercialization, how do you think a young artist can fit into the industry and should you even go in the direction of your truth even if it's not mainstream, or go in the direction of pop?".



Gefen replied that his answer would be complex: "We need a lot of good songs, there aren't many good songs left, I listened to new songs yesterday while driving, we are in trouble. I feel that today is less about writing songs and someone trying to say something."

Aviv Gefen in the 103FM studio (Photo: 103fm, Yaniv Morozovsky/103fm)

Geffen added and criticized the music industry: "Today it's copywriting, it's not an art to me, so is time from his page. I still look in the direction of Berry, Avitar, Shalom Hanoch, people who plowed the country and gathered an audience one by one. I've only enjoyed the past two years from generations that have grown up About my songs. I think most of what you see is all a fake in my eyes, 95 percent will disappear, it's liquid like water. No song is a rock and I'm very sorry for that. Most of it is copywriting - no matter how successful it is, it's not art in my eyes."



Later Geffen also visited the reality industry which he was a part of as a judge in several shows.

"I meet with reality TV veterans, and they are broke, from a shiny studio and costumes they depend on an editor who suddenly says enough is enough."

He also referred to the upcoming elections and said: "I'm voting for either Yair Lapid or Benny Gantz. I haven't decided yet."

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Source: walla

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