Joining the biggest: Noa Kirel enters the digital market
The local pop star will allow exclusive purchase of unreleased original content via NFT.
"The entrance of world-renowned talents like Noa Kirel is a sign of the future and contributes to the world of content and creation"
Thursday, August 18, 2022, 12:32 Updated: 12:58
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Noa Kirel (Photo: Sandmilk, PR)
Soon at your place - Noa Kirel's NFT: the successful pop star in Israel and Sandmilk - the social network based on the NFT - will soon come out in a first-of-its-kind collaboration in Israel and jointly launch a NFTs (irreplaceable token) collection that will include a variety of music content that has not yet been revealed, original works by an artist International Israeli and a host of other exclusive materials.
Using the NFT technology, the singer will be able to tell the story of her creation in a new way while allowing her fans to own original and unique content.
The collaboration between Sandmilk and Noa Kirel is designed to create a variety of useful NFTs (NFT UTILITY) based on the original content of the successful singer, which has not yet been revealed.
The NFT UTILITY grants its owner a variety of rights and methods of use beyond the mere possession of the right of ownership.
In the world of content, it is seen as an innovative way, which makes it possible to create a real and long-term connection between the creators and the NFT holders.
The buyers actually own content assets, which may improve over the years and generate real profits for both the creator and the fans.
The singer tells the story of her creation in a new way while giving her fans the opportunity to own original content (Photo: Eran Levy)
The social network developed by Sandmilk has recently created a number of collaborations with leading international talents and brands such as: the Kings of Skills events represented by the FCC League (World Freestyle Football Champions League) and the One of a Kinds exhibition currently on display at the Tel Aviv Museum of Art.
"We are proud of the addition of Noa Kirel to Sandmilk. As the news of the Sandmilk community gathers momentum, more and more users, consumers and content producers join us on the social network. The entry of world-renowned talents like Noa Kirel is a sign of the future and contributes to the world of content and creation" , said Uri Shmerling, CEO of Sandmilk.
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What is an NFT?
The literal translation of NFT is Non-fungible token - an irreplaceable token, which is based on blockchain technology, similar to Bitcoin.
In fact, the token represents digital ownership.
In order to simplify the matter, we will explain better: let's say you are a creator who presents your work on the website and you really don't want someone else to make use of it, easily print it and claim ownership of it.
The solution is simple: the technology of the NFT allows it to be saved and marked in such a way that defines that you are its original owner (for example as a file).