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Toyota manager rails against electric cars: "I don't think the market is ready"

2022-08-30T14:47:43.239Z


Toyota manager rails against electric cars: "I don't think the market is ready" Created: 08/30/2022, 16:37 By: Julian Baumann Toyota's first electric car, the bZ4X, is in great demand. One manager, however, continues to rail against the technology. © IMAGO/Ron Adar Despite having its own model, the world's largest car manufacturer does not seem to warm to e-cars. A Toyota manager railed again


Toyota manager rails against electric cars: "I don't think the market is ready"

Created: 08/30/2022, 16:37

By: Julian Baumann

Toyota's first electric car, the bZ4X, is in great demand.

One manager, however, continues to rail against the technology.

© IMAGO/Ron Adar

Despite having its own model, the world's largest car manufacturer does not seem to warm to e-cars.

A Toyota manager railed again against the technology.

Stuttgart/Toyota - Mercedes-Benz, BMW, VW, Stellantis, Ford, General Motors and Tesla anyway: The large global car manufacturers are increasingly shifting their production to electric cars and are converting their plants accordingly.

From 2030, Mercedes-Benz even wants to produce exclusively battery-powered vehicles.

Ironically, the largest car manufacturer in the world, Toyota, is apparently still not warm to the Stromern.

A Toyota manager has already described the Mercedes strategy as completely wrong and the Japanese car company announced that it intends to continue building combustion models.

Despite the skeptical or critical attitude, however, Toyota cannot escape the changes in the automotive industry.

Toyota's statement that there is no future for electric cars has already been clearly criticized.

However, the Japanese company from the city of the same name has now launched its first battery-operated model.

With the market launch of the bZ4X, however, the criticism of e-cars at Toyota does not stop.

A manager railed again against the future technology.

Toyota manager does not believe "that the market is ready" for electric cars

At the beginning of the current e-car boom, the lack of range and the severely limited top speed of the models were criticized in particular.

The high weight of the batteries was also often cited as a point of criticism.

In the meantime, however, the manufacturers have continued to eliminate these problems and greatly improved the models.

Even manufacturers of particularly powerful super sports cars are preparing for the era of e-mobility.

Ferrari, for example, wants to bring a fully electric sports car onto the market by 2025.

In addition, the demand for e-cars is increasing worldwide, as shown not least by the immense success of Tesla.

Demand for Toyota's first all-electric model is also high, but the company apparently still doesn't see the future in the electric cars.

"I don't think the market is ready.

I don't think the infrastructure is ready.

And even if you're willing to buy one if you can afford it, the price is still too high," said Jack Hollis, Toyota's vice president of sales in North America, according to the

Electrek

portal .

Mind you, this statement does not refer to the Japanese market, but to the US market.

Toyota wants to continue to offer customers choice and not commit themselves

That the US car market is not ready for the breakthrough of electric cars, as Toyota manager Jack Hollis claims, sounds extremely questionable.

In the e-car manufacturer Tesla, not only does the industry leader in e-mobility come from the USA, models from Mercedes-Benz and BMW are also extremely popular there.

Electrek

also explains

that no e-car manufacturer can currently meet the strong demand for battery-powered vehicles.

The portal also contradicts the Toyota manager with regard to the infrastructure and explains that, according to a study, there is more than enough electricity capacity in the USA.

In Germany, the slow expansion of the charging infrastructure is also repeatedly criticized.

However, an energy association said there were enough electric car charging stations.

It is not known why Toyota continues to vehemently oppose e-car production.

The fact that the Japanese want to continue building models with internal combustion engines is apparently due to the fact that the Toyota Prius has dominated the hybrid car market for the past 20 years.

The model with plug-in hybrid drive is currently in its fourth generation and will probably not be abandoned anytime soon.

Toyota chief of technology Masahiko Maeda announced at the car company's most recent annual general meeting that he wanted to continue to offer customers a choice and not just concentrate on one type of drive.

Source: merkur

All tech articles on 2022-08-30

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