It's official: Facebook wants you to pay for WhatsApp and Instagram
The social media giant has confirmed that a newly formed division will develop paid features for the platforms it owns.
However, even if you pay you will still see ads
Yanon ben Shoshan
06/09/2022
Tuesday, September 6, 2022, 7:40 p.m. Updated: 8:14 p.m.
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Meta (Photo: ShutterStock)
There is a trend, so Meta is also joining it:
from an internal document sent to Meta employees (Facebook) and obtained by The Verge, it appears that the company is currently establishing a "New Monetization Experiences" division, whose role will be to develop new paid features for the platforms it owns The company - Facebook, Instagram, WhatsApp and Messenger.
In an interview with The Verge, Meta's VP of monetization overseeing the group, John Higman, said the company is still committed to growing its ad business, and that it has no intention of offering paying users not to see ads. "I think we do see opportunities To build new types of products, features and experiences that people will be willing to pay for and be excited to pay for."
"Obviously we're paying attention to what's going on in the industry," Higman added.
"I think there are a number of companies that have done interesting things in this field, which I hope we can learn from and imitate over time."
In fact, Meta's business model has always been based on selling advertisements on the platform, and although there are some paid features they are not particularly prominent.
Since WhatsApp was acquired by Facebook sometime in 2014, we have been waiting with anticipation to see how the company will leverage its 2 billion free users to increase its profits.
However, in recent years it has increased - mainly against the Chinese social network Tiktok - and revenues have been cut.
Now, the idea is to increase revenue through additional paid features, similar to the model of the messaging app Telegram.
Last February, Meta reported, for the first time in 18 years, that it had lost half a million daily users in the last three months of 2021. In response, its stock fell by more than 25%, and the company's value was cut by approximately $240 billion - the largest single-day loss in the American stock market.
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