"You're almost there": Samsung decided to go down on Apple, but mainly embarrasses itself
As expected, the South Korean technology giant is (again) launching an advertising campaign against Apple's new flagship devices, the iPhone 14 Pro.
awkward?
Depends on how you look at it
Yanon ben Shoshan
11/09/2022
Sunday, September 11, 2022, 09:15 Updated: 09:35
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Samsung's ad (photo: screenshot)
Folding and megapixels: on the background of Apple's festive announcement event last week, Samsung does not wait too long and comes out with a series of tweets mocking the new flagship devices of its biggest competitor.
The amount of megapixels in the cameras doesn't matter that much, unless you want to take a picture that will become a poster over the Ayalon routes.
Samsung is taking advantage of the fact that the vast majority of people are unaware and not very knowledgeable in the field - and in the new advertisement puts the photography hardware of the Galaxy S22 Ultra series against the iPhone 14 Pro series.
And let's jump to the end: a higher number of megapixels (dots in a digital image) does not necessarily indicate better image quality.
What is really important in a camera is the quality of the lens and the quality of the sensor, which affects the image and the size of the pixels.
Do most people need a 108 megapixel camera?
probably not.
And let's get back to our point: the new advertisement goes down in the vernacular on Apple's flagship device both in terms of design and hardware.
In a tweet posted on the Samsung Mobile US page, Samsung addresses the lack of a foldable iPhone, reminding the world of the announcement date of its first foldable smartphone.
However, we can't forget the company's pre-launch fiasco, when units sent to journalists for review broke or stopped working.
pic.twitter.com/cc6yKHbFoq
— Samsung Mobile US (@SamsungMobileUS) September 9, 2022
Later, Samsung stings Apple under the title "48 megapixels? You're almost there, Apple" - a reference to the fact that the iPhone 14 Pro models include a primary camera with a smaller amount of pixels than the Galaxy S20 Ultra, which was launched more than two years ago and came with a primary camera of 108 mega pixel.
It is worth noting that Samsung has always made fun of new iPhones.
In 2016, the company created a series of ads mocking Apple's decision to remove the iPhone's headphone jack — and did the same with the Galaxy series shortly after.
We also saw an advertisement from Samsung against Apple's decision to remove the charger (and you know how it ended).
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