The Limited Times

Now you can see non-English news...

Breast Cancer: How America Invented Pink October

2022-10-02T19:31:11.129Z


MEDICINE STORIES - Each year, October is dedicated to breast cancer and the promotion of screening. An idea born of a partnership between the industry and the American Cancer Society in 1985, but whose roots actually go much further...


“I AM

sorry, Madam, but the

New York Times

cannot publish the word breast or the word cancer in its pages…”

When, in the early 1950s, Fanny Rosenow heard these words from an editor of the newspaper, she is disappointed, but probably not surprised.

Treated for breast cancer, she set up a support group for women affected by the disease and wants to advertise it, say Jimmie Holland and Sheldon Lewis in

The Human Side of Cancer

(Harper Collins, 2001).

But in the America of the 1950s, cancer leads its way in silence: we are silent and we suffer at home.

“Perhaps you could say that there will be a meeting on diseases of the rib cage…”

, tries the journalist awkwardly.

A few decades later, another atmosphere:

“You can no longer look away”

, proclaims the

New York Times Magazine

on the cover, in 1993, with a full-page photo of the artist Matuschka showing off the scar of his mastectomy.

In between, the activism of…

This article is for subscribers only.

You have 82% left to discover.

Pushing back the limits of science is also freedom.

Keep reading your article for €0.99 for the first month

I ENJOY IT

Already subscribed?

Login

Source: lefigaro

All tech articles on 2022-10-02

You may like

Life/Entertain 2024-03-23T15:03:34.638Z

Trends 24h

Latest

© Communities 2019 - Privacy

The information on this site is from external sources that are not under our control.
The inclusion of any links does not necessarily imply a recommendation or endorse the views expressed within them.