More than four long years we waited, and the World Cup is finally here.
Much criticism was heard around the world for the decision to grant Qatar the hosting of the World Cup in soccer, but the bright spot for us is a whole tournament in indulgent broadcasting hours, with most of the games being held in the evening and afternoon Israel time.
So all that's left for us to do before kick-off on the 20th of the month is to relax in the armchair and enjoy the ultimate viewing experience at the biggest sports celebration in the world.
Anyone who didn't gather courage and took off to Qatar, can take solace in the fact that we live in a wonderful time where all the power of the stadium comes straight to your living room, of course if you have the right TV.
Many new and innovative models are flooding the market for the upcoming World Cup, and the secret to maximizing the excitement from the tournament that will drive the world crazy is to find the ideal and most affordable model for you, and probably the proximity to Black Friday can also make the prices more attractive than ever.
LG OLED 55CS (Photo: PR)
The name of the game in the field of TV screens this year is brightness, and at the edge of the technological front is the special screen that LG launched for the World Cup period - LG OLED CS.
The unique model of the company that this year made a significant leap forward in the evolution of the OLED CS screens until it reached the brightest screen ever created, including a display with 8.3 million independently illuminated pixels, 120 Hz, immersive cinema and sports experiences with the Dolby Vision IQ standard and surround sound from Dolby Atmos , a responsive gaming experience with HDMI 2.1, VRR and a dedicated interface for gamers, sports alert with personal adjustment, an extremely wide viewing angle and an image sliding mechanism for smooth viewing of games.
"The fact that these televisions have 8.3 million pixels that are lit independently means that there are actually no lighting areas, you don't see the light smears and you get a smooth, sharp and good picture," explains Guy Ben Yehuda, VP of Marketing at LG Israel. "Therefore, they are perfectly suited for sports games because You get a picture with the most beautiful and high-quality colors available on the market today."
LG OLED 55CS (Photo: PR)
The secret of the success of LG OLED CS screens lies in their ability to match the colors to the source content and reproduce all colors accurately, regardless of how bright or dark the displayed images are.
The 5th generation α 9 processor, which stands at the heart of LG's premium TV models, leverages deep learning capabilities in order to improve performance and give the images displayed on the screen a more three-dimensional quality, through an accurate distinction between the elements standing in the foreground of the image and the background.
This year, the α 9 5th generation processor underwent a significant upgrade, which allows it to upgrade any content to 4K level in a smooth and clean way thanks to the application of a deep learning algorithm at the source level of the content.
Also, the innovative operating system of the TV series is completely different from what you have known until now.
Ben Yehuda elaborated on this: "In the age we're in, with Netflix, Amazon Prime, Disney + and more, everyone wants a convenient and user-friendly operating system, so that we can switch from channel to channel or series to series easily. The operating system in these series is the most convenient in the world; it comes With a smart remote that has like a cursor of a computer mouse and even a voice search in Hebrew."
Guy Ben Yehuda (Photo: Liron Almog)
The artificial intelligence knows how to recognize the type of genre you are watching and the scenes, optimizes the picture and the dynamic mapping calibrates the best HDR expression for each of the 5,000 areas of the screen.
All this makes it possible to enjoy the best picture in every scene. α9 5th generation also expands the sound capabilities of LG's AI Sound Pro to provide viewers with more real audio;
And allows the built-in speakers of the televisions to produce virtual surround sound at such a high level, that you will have a hard time understanding whether you are in the stands full of colorful fans in a fateful World Cup match or actually sitting at home in front of the most advanced television screen in the world.
"The televisions come with a lot of features that are adapted to soccer games," adds Ben Yehuda.
"For example, the motion smoothing feature, which eliminates the flickering on the screen. In addition, these televisions can be viewed from any angle, which means that even if you host people in your living room, each of them will feel as if they are watching the game when they are in front of the television. Another advantage of the new televisions is the built-in sports notification system, which displays results, tables, data and more."
For more details>>
technology
news
Tags
lg
