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Mercedes loses a supplier and comments on the consequences

2022-11-23T19:50:45.809Z

Mercedes loses a supplier and comments on the consequences Created: 11/23/2022, 8:36 p.m By: Dominik Jahn Mercedes loses a supplier and explains the consequences. © dpa / Bernd Weißbrod Mercedes will lose a supplier for the distinctive star in the future. Bia Forst GmbH is insolvent. The car manufacturer from Stuttgart has commented on the possible consequences. Just a few days ago it became



Mercedes loses a supplier and comments on the consequences

Created: 11/23/2022, 8:36 p.m

By: Dominik Jahn

Mercedes loses a supplier and explains the consequences.

© dpa / Bernd Weißbrod

Mercedes will lose a supplier for the distinctive star in the future.

Bia Forst GmbH is insolvent.

The car manufacturer from Stuttgart has commented on the possible consequences.

Just a few days ago it became known that Audi was losing a supplier.

The car manufacturer has commented on this to echo24.de.

Now it also hits Mercedes.

With the Bia Forst GmbH, the supplier for the distinctive Mercedes star is to be eliminated as a supplier in the future.

When asked by the editors, the car manufacturer from Stuttgart commented on the possible consequences.

Company:

Mercedes

Headquarters:

Stuttgart

Founding:

June 28, 1926

introductory year:

1926

umbrella organization:

Mercedes-Benz Group

As the

Stuttgarter Zeitung

and

Stuttgarter Nachrichten

write, the small electroplating company from Baden is said to have previously supplied the prestigious component for Mercedes cars.

The company is also said to have manufactured other vehicle parts.

According to the report, the company had been in a situation of steadily falling demand for years.

The decisive factor for the closure of the business was the exploding energy costs.

Mercedes supplier is bankrupt: consequence of rethinking in the auto industry

As the automobile magazine

Auto Motor und Sport

writes, however, the Mercedes star is gradually disappearing from the Group's models and is being replaced by the star in the radiator grille.

According to the article, the E-Class, the S-Class, the Maybach versions and the GLS still carry the world-famous trademark.

Mercedes Star

The Mercedes star has been the trademark of all Mercedes-Benz vehicles since the merger of Daimler-Motoren-Gesellschaft (DMG) with Benz & Cie.

in 1926. The star is one of the most valuable trademarks in the world.

Daimler-Motorengesellschaft applied to the patent office for trademark protection for the star in the ring in November 1921.

The shift away from chrome seems to be sweeping through the entire automotive industry.

As

echo24.de

reported, Audi has also changed its logo.

Mercedes reacts calmly to the supplier's bankruptcy message.

At Audi there were definitely clear announcements in the course of the supplier problem.

As merkur.de writes, the board says that you have to change even faster, otherwise you'll just be out of the picture.

Mercedes comments on the consequences of the insolvency of the supplier

In a message to the editors it says: "We do not expect any bottlenecks in the Mercedes stars.

In principle, we try to diversify further in procurement in order to minimize any risks.”

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The car manufacturer also makes it clear: "We obtain our trademark, the standing Mercedes-Benz star, from a different set of suppliers than the company mentioned." So Mercedes does not see a supply bottleneck for the star in the future either.

Source: merkur

All tech articles on 2022-11-23

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