Audi left behind in China – BYD becomes the best-selling car brand
Created: 08/12/2022, 09:05
By: Dominik Jahn
The car manufacturers from Germany continue to lose ground in the important market in China.
Audi is well behind BYD in terms of sales.
For the first time, the entire VW Group cannot keep up either.
At Audi, the question of the future in the VW Group has not only been asked in the past few months, as
Appropriately, a look at the competitive automotive market in China shows that the German groups, Mercedes and the entire VW group are struggling.
With BYD, a Chinese manufacturer has taken the lead.
As the news agency "Reuters" reports, BYD is the best-selling car brand in China in November.
According to available broker data, the brand therefore surpassed Volkswagen.
Tesla can also feel as another winner in retail sales.
The company also nearly doubled its numbers in November from a year earlier.
Numbers of German car manufacturers are behind BYD
The values of Audi, the parent company VW and Mercedes are not bad, but in comparison they are well behind the car manufacturer BYD.
According to the report by "Reuters", the company from China has a total of 152,863 vehicles in retail sales from November 1 to 27.
July 16, 1909, Zwickau
According to the data, the figure represents an almost 83 percent increase in average daily sales compared to the same period last year.
Volkswagen stands at 143,602 retail sales and Toyota Motor Corp at 115,272 over the same period.
This means that sales are 0.3 percent and 0.5 percent lower than in the previous year.
Meaningful figures from Audi: Little success on the Chinese market
If, according to the agency report, you add
“the 36,847 units sold by the Audi brand”
at VW , the bottom line is that the Wolfsburg car manufacturer still sells more cars than BYD.
However, the mere number of Audi shows the sluggish business of the Ingolstadt carmaker on the Chinese market.
BYD Company Limited (BYD)
BYD is the world's largest producer of accumulators, primarily for mobile phones.
The Chinese company is considered a conglomerate.
The BYD subsidiary, BYD-Auto, is one of the largest automobile manufacturers in China.
In 2010, the US business
magazine Bloomberg Businessweek
voted the company the most powerful technology company in the world.
The fact that Mercedes still has comparatively good profits in China is also due to the price structure.
The car manufacturers from Stuttgart have already massively reduced the prices for their luxury models, as
With a similar measure, Tesla has also secured the strong sales.
According to Reuters, the US automaker had cut prices and introduced incentives for its Model 3 and Model Y.
BYD only since 2003 Car manufacturers: Audi, VW and Mercedes left behind with electric cars
The development is particularly worrying when you consider that BYD only started manufacturing cars in 2003 and is already leading the sales lists ahead of VW and the company's subsidiary Audi.
In addition, the Chinese manufacturer only offers electric cars and plug-in hybrids.
An area in which German manufacturers are apparently lagging behind.
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Audi with a difficult future in the VW Group - new problems and old criticism
Audi recently had to publish massive delivery problems with its latest mid-range electric car.
Difficulties with the electronics mean that the Q6 e-tron model arrives at customers with a delay of up to a year.
So it is not surprising that even from the board level there are statements about a possible end for Audi.
The car manufacturer has now issued a statement to
about the bankruptcy statements and the consequences.
The auto industry in China is assuming a “downturn”.
Overall, the Reuters news agency is certain that the automotive industry has "prepared for a broader downturn in the Chinese market".
The reason for this is said to be
"that the effects of incentives are wearing off and that the country's zero-COVID policy has kept consumers away from the showrooms and weighed on sentiment"