L'Oreal's beauty-tech conference scene (photo: Public Relations)
In a virtual conference held, for the first time in the beauty industry in Israel, on the Metaverse platform, this week the world's largest beauty group L'Oréal Israel launched the L'Oréal Beauty Tech Zone - the first virtual complex in Israel that allows female consumers to experiment with beauty-tech tools that will give them value in the personal adjustment of their skincare routine.
L'Oreal's beauty-tech conference scene (photo: Public Relations)
The beauty-tech complex, which can be accessed via this link, is made up of 4 different areas, each with dedicated technological tools: a complex for precise matching of the make-up shade, a complex for personal adjustment of hair color, a complex for advanced diagnosis of the skin, and also a special complex, where you can be exposed to green technologies that contribute to the environment (such as the water saver for hair salons, refilling technology for perfumes that save on packaging, and more).
"Integrating technologies in the world of beauty aims to create a beauty experience for consumers," says
Liat Oliel
, VP of Digital at L'Oréal Israel. "L'Oreal is a world leader when it comes to product innovation, and now we want to be a leader also in terms of the beauty experience with new digital tools such as for virtual skin or mirror diagnosis.
It's an experience that gives value both at the point of sale but also online, because a large part of beauty consumption is done online these days."
L'Oreal's beauty-tech conference scene (photo: Public Relations)
"Imagine a woman, who is getting dressed for an evening event and wears a red dress, and wants to match herself with the shade of lipstick that matches the dress. Or another woman, who wants to tint her hair color but wants to see how it will look on her before the actual dyeing, or who wants to match herself with a skin care routine that will match exactly to the characteristics of her skin. L'Oreal's beauty-tech tools allow her to do exactly that. We invited the most powerful influencers and leaders of public opinion in Israel such as Liran Kohner, Maggie Azrazer, Dana Zermon, Yuval Caspit and Dekal Vared - to create avatars for themselves and experience the complex and the various beauty-tech tools With the goal of making beauty tech tools accessible to our consumers so that they can try them out and get real value. We tried to think of the most innovative way to make the tools accessible and decided to build a virtual space where women can try these tools."
Says Daniela Proski Shion, VP of Communications and Influencers. "Thanks to technology, we are bringing news in the field of sustainability as well"
"Innovation cannot come only from within the company, we must also bring innovation from the outside, which is why we have a number of innovation centers all over the world where Scouters operate, as well as collaborations with various start-ups. Advanced technologies in the world of beauty are the growth engine of the beauty industry and we promote beauty -Tech based on AI (artificial intelligence) with the aim of creating value for consumers and consumers by making an innovative, accurate and personalized beauty experience accessible," Liat adds.
In collaboration with L'Oreal
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