Not in a buying mood: In 2023, many Germans do not want to buy a new car
Created: 12/30/2022, 06:00
By: Sebastian Oppenheimer
Because of the fuel prices, many Germans drive their cars less - and according to a survey in 2023, buying a new vehicle is also out of the question for 56 percent of Germans.
The fact that you first have to be able to afford to drive a car is nothing new.
But in 2022, vehicle owners had to dig deep into their pockets: Extreme fuel prices, low discounts on new cars and high used car prices made mobility on four wheels an expensive pleasure.
Unfortunately, according to experts, it shouldn't really get cheaper in the future either.
The enormous costs and uncertainties also seem to have an impact on car purchases, as a survey now shows.
Not in a buying mood: In 2023, many Germans do not want to buy a new car
According to the "Individual E-Mobility Report 2023" by the market research company MiiOS and the management consultancy grs, which
Autobild
reports on, 61 percent of the 1,500 survey participants stated that they were currently saving wherever they could.
53 percent of those surveyed said they wanted to drive less – most of them because of the high fuel prices (80 percent).
For the sake of the environment, only 52 percent partially do without their car, 30 percent said they drive less in order to do something more for their health.
According to a survey, 56 percent of Germans do not want to buy a car in 2023.
(Iconic image) © Panthermedia/Imago
Germans not in the mood to buy: 56 percent are not planning to buy a car in 2023
The desire for a new car does not seem particularly great either: 56 percent of the survey participants do not want to buy a new car in 2023 – neither new nor used.
Another 25 percent are unsure whether they should dare to make a purchase - and just 19 percent consider a purchase decision to be likely.
Incidentally, a customer can cost a car dealership a lot of money - especially if he is "consultation-intensive", as a study by the German Motor Trade Association (ZDK) showed some time ago.
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Not in the mood for a new car: Many Germans would rather be a little more economical
As a reason for the purchase skepticism, 52 percent stated that they would "prefer to be a little more economical".
Other reasons are: the uncertainty surrounding e-car subsidies (15 percent), concerns about value stability (13 percent) and long delivery times (11 percent).
In fact, the concern about higher new car prices is not unfounded, because BMW and Mini, for example, want to put an end to the dealer discount.
In the future, customers should no longer conclude their contract with the dealer, but with BMW or Mini - at the list price, of course.
