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Twitter relaxes advertising ban on political content


Twitter urgently needs money, but new owner Elon Musk seems reluctant to chase fleeing advertisers. He prefers to look for new ones and is changing the political advertising guidelines that have been in place since 2019.

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Twitter logo: Special conception of freedom of speech

Photo: Jeff Chiu/AP

Twitter is relaxing its policy on political advertising.

The US short message service will revise its policy for "advertising on social issues" in the United States and "align it with that of television and other media," said the company of new owner Elon Musk.

Twitter banned political advertising in 2019 after the social media company and other services like Facebook were criticized for not comprehensively addressing election misinformation.

The company then also restricted ads related to social causes.

Advertisers have been running away from Twitter since Musk took over at the end of October.

They expressed concern over Musk's plans to relax content moderation rules in the name of freedom of expression.

Critics warn that the platform could become a staging ground for hate speech, misinformation and conspiracy theories.


Source: spiegel

All tech articles on 2023-01-04

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