Samsung presents: the next generation of screens, thinking about the environment and new technologies - voila! technology

"By integrating sustainability into the experience of using the products, we can contribute to a healthier environment" (Photo: PR)

The Samsung company announced the addition of new models to the line of screens and the expansion of its leading product offering in the field of visual display for users and explained how sustainability in everyday life will contribute to a healthier environment.

High-quality and smart user experiences with the Neo QLED series

The new product line of Samsung's Neo QLED 8K and 4K TVs gives consumers a variety of excellent options suitable for every need.

The image quality of the Neo QLED devices is supported by the Samsung Neural Quantum processor, which increases the performance of Quantum Mini LED TVs with 14-bit processing and AI upscaling technology.

It is also the one that enables the use of advanced features such as Shape Adaptive Light Control and Real Depth Enhancer Pro for incredibly realistic 3D images.

But Samsung's 2023 Neo QLED devices deliver much more than a clear picture, thanks to the panel that offers high resolution and Samsung's proprietary algorithm behind the new capability, Auto HDR Remastering.

This capability makes use of AI-based deep learning technology to analyze each scene and activate HDR (High Dynamic Range) effects in real time on SDR (Standard Dynamic Range) quality content, so that the content looks more alive and tangible, and therefore produces a completely immersive experience.

And if that's not enough, SmartThings users no longer need to purchase a separate adapter to connect and control Zigbee and Thread devices.

In 2023, the SmartThings Zigbee and Matter Thread One-Chip unit will be integrated directly into Samsung products.

And to get the ultimate smart and connected user experience, SmartThings performs automatic synchronization of devices and enables easier control, not only of Samsung devices but also of smart devices of other manufacturers, for an easy and simple connection of the whole house.

•Chat Together service: allows users to easily enter an online chat group, share their thoughts and respond in real time to other participants who are also viewing the same content.

• ConnecTime function: allows you to easily answer video calls from connected devices with a larger display platform on the TV.

If the user wishes to continue on his way and transfer the conversation to another screen, it also allows an easy and smooth transition to a smaller device.

• 3D Map display: Samsung's 3D Map display allows users to conveniently monitor and control connected devices with a quick view of the home and all SmartThings smart devices at a glance.

The MICRO LED product line for 2023 offers new models with screens from 50 to 140 inches, to provide consumers with a wide range of options with unprecedented image quality and viewing experience.

Thanks to the modular nature of the MICRO LED, it is not bound by shape, aspect ratio or screen size, allowing for total customization to the needs and desires of the consumer.

In addition, it comes without frames at all, so regardless of the configuration, the border between the screen and real life is almost imperceptible.

And to further expand viewing options, Samsung's 2023 OLED product line is now also available in 55-, 65-, and even 77-inch sizes in the new extra-large models.

Samsung's new OLED product line offers Quantum Dot technology, developed for the company's Neo QLED devices, alongside Neural Quantum processors that maintain the core strengths of OLED technology while simultaneously improving the limits of brightness and color representation.

The expanded product line comes with a 144 Hz refresh rate and all Samsung's smart features, including the Samsung Gaming Hub.

And for the first time in OLED TVs, you will also find AMD's FreeSync Premium Pro technology here, for an amazing gaming experience on an OLED screen.

Samsung even offers the Samsung TV Plus service on all of its smart TV product lines.

The television and video-on-demand service offers over 1,800 channels worldwide, including more than 50 managed and operated channels, and reaches 24 countries and 465 million of the company's television and mobile devices worldwide.

The service is completely free, and does not require downloading, registration or the use of additional devices.

ViewFinity S9: Smart color calibration for design and photography

professionals The ViewFinity S9 (model number: S90PC) is Samsung's newest addition to its line of monitors.

It offers for the first time a 5K resolution on a 27-inch screen and is intended for creative people such as graphic designers and photographers.

A resolution of 5,120 x 2,880 combined with a wide color range of 99% DCI-P3, provide a sharp image and details faithful to the original, and a color accuracy value at the level of Delta E ≦ 12 on average produces clear and sharp color representations, even in complex or varied visual environments.

The color calibration engine built into the monitor ensures accurate screen brightness and colors, and allows users to adjust the phone's white balance, gamma and RGB colors to perfect accuracy through the Samsung Smart Calibration application.

The matte screen reduces light reflection and reduces distractions during work.

Users can use USB-C and Thunderbolt 4 connections to connect cameras and other devices to the monitor and easily transfer huge files of high-resolution video or other large files from storage devices to the PC.

The ViewFinity S9 series comes with a 4K SlimFit camera and supports built-in video calls through applications such as Google Meet, which are included in the Samsung Smart Hub.

The Smart Monitor M8 (model number: M80C) features a slim and elegant design and now comes with a new 27-inch screen in addition to the existing 32-inch screen, both with 4K resolution.

It offers a choice of four colors for a successful combination in any room: light blue, spring green, sunset pink and warm white.

The adjustable stand is also equipped with a tilt support and provides users with the best viewing angle.

The screen can also now rotate at a 90-degree angle, allowing users to read long documents without scrolling too much.

It also offers VESA mounting compatibility and helps save space and maintain a clutter-free environment.

The Smart Monitor M8 can connect, control and manage hundreds of compatible connected devices through the built-in SmartThings hub, including lights, cameras, doorbells, locks, thermostats and more.

Samsung plans to expand its range of devices and their usability by supporting the Matter standard and Home Connectivity Alliance standards from this year onwards.

Many of Smart Monitor's leading applications, including SmartThings and Smart Hub, have been added with a mouse control option that provides a new level of convenience without a remote control.

Users can use the Smart Monitor M8 to get instant access to Prime Video, Netflix, YouTube and other leading services through the Smart Hub.

They can also easily log into Samsung Gaming Hub, the comprehensive gaming streaming platform.

A new feature called 'My Contents' provides users with useful information at a glance.

When the monitor is in standby mode and detects a registered phone via the Low Power Bluetooth protocol, the user's photos, calendar and other personal details will appear on the screen.

When that phone goes out of range, the display will return to the standby screen.

The SlimFit camera integrated in the Smart Monitor M8 has been upgraded to 2K resolution and works with video calling applications such as Google Meet.

The Smart Monitor M8 is also protected by the Samsung Knox Vault platform, which encrypts personal data and isolates the stored information and files from the device's main operating system to protect against attacks.

Samsung Integrates Sustainability at Every Level

To address the planet's ongoing challenges, Samsung highlighted how it continues to prioritize the environment through a combination of sustainability goals, innovative product design and strategic partnerships.

As a result, by 2050, all of Samsung's businesses will switch to using renewable energy to meet their electricity needs, and reach zero net carbon emissions.

In the near future, the DX division will transition to using 100% renewable energy by 2027 and reach zero net carbon emissions by 2030.

To further the company's sustainability goals, Samsung has explained how sustainability in everyday life - the integration of sustainability features into its most popular products and services The company - will contribute to a healthier environment.

Among other things, with the help of creating sustainable products through innovative design of materials and energy efficiency.

"By integrating sustainability into the experience of using products, we, and many people around the world who use our products, can contribute to a healthier environment," said In-Hee Chung, vice president of the Center for Corporate Sustainability at Samsung.

"As a result, now some of our most popular products are also among our most eco-friendly."

Samsung has announced that many of its televisions and smartphones are based on recycled materials, including recycled plastic from ghost networks, while its home appliances, memory chip kits and 5G radio network chip kits allow customers to save electricity.

Also, Samsung's connected services, such as SmartThings Energy and AI Energy mode, also help consumers save electricity and cut costs, while reducing their overall impact on the climate.

Samsung (Photo: PR)

A connected home and a connected life based on convenience

James Kwon, product manager, ENERGY STAR for home electronics at the US Environmental Protection Agency (EPA), announced that Samsung's connected home experience with SmartThings is the first mass-market smart home system designed for energy management that has been certified prestigious ENERGY STAR SHEMS. Samsung also continues to collaborate with various stakeholders to advance sustainability efforts. For example, Samsung joined the Carbon Trust and other tech giants to develop the industry's first specification for measuring, calculating and removing carbon emissions associated with connected devices while customers use them .

Samsung detailed its plans for making the connected experience a reality now and in the future.

During the company's press conference, Jae-Yoon Jung, senior vice president and head of SmartThings, highlighted how features like SmartThings Home Monitor and SmartThings Pet Care offer a convenient connected experience, as they allow monitoring and sharing alerts about any unusual detail—for People and pets.

These services exist on Samsung's smart TV, and are just some of the many ways Samsung and the SmartThings connected platform are creating an even smarter home.

A central part of the vision is improved interoperability, allowing consumers to connect more devices, whether they belong to Samsung or a partner brand.

As the industry seeks to offer a new level of compatibility through the Matter smart home standard, Samsung has stated its commitment to this partnership philosophy.

The SmartThings service was one of the first brands to use Matter, and Samsung is among the founders of the Home Connectivity Alliance (HCA).

Also, at the press conference at the CES exhibition, Samsung announced the latest innovation in the smart home field, the SmartThings docking station - the company's first product in which Matter support was embedded from the start.

The product offers a new and convenient way to start using SmartThings at home and to easily interact with the connected devices.

The SmartThings docking station turns the Samsung wireless charger into a smart home hub that allows you to change the modes at home with the touch of a button.

Samsung also gave a glimpse of Relumino mode, which will launch this year on select Samsung 2023 Neo QLED 8K and Neo QLED 4K TVs.

The situation will allow visually impaired people to watch content on TV.

Relumino mode highlights contours and improves contrast and color to display clearer, more comfortable viewing content.

Also, Samsung presented a new pair of Relumino glasses, which was revealed for the first time at CES 2018 as part of a program to accelerate startups within the C-Lab project, as well as the mobile application that will allow you to enjoy an improved visual experience adapted to each and every screen.

In addition, Samsung is revolutionizing the ultra-wide monitor category with the launch of the Odyssey Neo G9, the only and first monitor in the world that offers double ultra-high resolution.

This innovation testifies to Samsung's leading position in the industry and its ability to provide users with the most immersive and realistic gaming experiences available on the market today.

The G9 (49-inch) and G7 (27 and 32-inch) screens have been optimized, inside and out, with improvements that put the needs of gamers first.

The 1000R level of curvature of the screens maximizes the field of view, while a refresh rate of 240 Hz and a response time of 1ms eliminate lag and ensure that game and screen transitions are as smooth as possible.

Beyond the technological superiority, the new series offers an optimal level of comfort that allows users to tilt, lift and rotate the screens and find their optimal viewing angle.

All of these are complemented by an unusual and eye-catching futuristic design,

"With Odyssey Neo G9 we are introducing the future of gaming monitors to the market, it offers more realistic games with advanced features and image quality on a new scale," said Hong Chang, Senior Vice President of Samsung's Visual Display Division. "CES is the perfect place. To present our innovations, which will take not only gamers, but also graphic designers and avid TV viewers, to the next level with personalized viewing experiences on a variety of integrated smart applications."

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