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Prepare the bank account: the iPhone 15 will be the most expensive ever - voila! technology


Heavy price tag and more significant separation between models: Apple's ambitious plans for the next flagship series, which will be announced in about 9 months, may disappoint fans

iPhone 14 Pro (Photo: ShutterStock)

Those waiting to upgrade the iPhone in September 2023 may be disappointed:

according to a report on the MacRumors website, based on a source on the Chinese social network Weibo, Apple is expected to raise the prices of the iPhone 15 Pro (or "Ultra" according to other reports) models.

In fact, any price increase will cause the company's two premium models to cross the $1,000 starting price mark for the first time.

The report also shows that since the iPhone 15 and iPhone 15 Plus will gain a number of features that are currently exclusively found in the Pro models, such as the "dynamic island" and a 48-megapixel camera, Apple sees the need to further separate the models in terms of pricing.

As a reminder, last month it was reported that the iPhone 14 Plus, which starts at $899 ($100 less than the iPhone 14 Pro), recorded the biggest failure in sales since launch.

As a result, Apple is likely considering different pricing strategies to boost sales of the standard iPhone 15 models.

iPhone 14 Pro (Apple)

However, despite many reports that there would be a price increase of about $100 in the iPhone 14 Pro and iPhone 14 Pro Max models, this did not materialize and the price tag remained the same as the previous generation - starting at $999.

In fact, the price of the Pro models hasn't changed since 2007, so it's only a matter of time before we see a price increase again.

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Source: walla

All tech articles on 2023-01-11

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