The Limited Times

Now you can see non-English news...

Who is the Argentine who sold more than 2,000 Rolls-Royce in one year and pushed the brand record?

2023-01-17T09:34:47.848Z


Martín Fritsches (46) is the CEO of the United States subsidiary, the most successful of the company. In 2022 he had a third of global sales.


The year 2022 was historic for

Rolls-Royce

: the British brand, an emblem of mechanical opulence,

sold no fewer than 6,021 cars in 50 countries

, a figure that represents year-on-year growth of 8% and is the best ever recorded for this luxury insignia. in more than a century of life.

And the curiosity is that

behind this result is the drive of an Argentine, responsible for more than a third of those sales

.

This is Martín Fritsches

, born and raised in our country but today president and CEO of Rolls-Royce Motor Cars Americas, the United States subsidiary of the firm born on British soil and today under the orbit of the BMW group.

2,100 units were sold throughout the year in that market

, which was more than enough to remain the most important for Rolls-Royce globally.

Fritsches, 46, explained part of the success in implementing new business divisions such as Black Badge, which according to his analysis captured the attention of a younger and more dynamic clientele.

“Rolls-Royce is having a strong demand especially in the states of Florida, California and Texas.

Even markets like Canada broke a historical record, with 200 units sold in 2022, ”he detailed.

Martín Fritsches, CEO of Rolls-Royce in the United States.

In this sense, for Fritsches it is about growth on solid foundations, which allow it to be optimistic for the future.

“I am sure that in 2023 we will continue to set new milestones, as anticipated by the good level of pre-sales we had for our new Spectre model, the first 100% electric Rolls-Royce in history,” he predicted.

Today married with two children, Fritsches attended primary and secondary school at the Goethe school in Buenos Aires

and in 1999 obtained his

degree in Business Administration at the University of San Andrés

.

In December of that same year, he joined the

BMW Group

to do a professional internship in the sales and marketing sector, and after a brief experience in a private bank, he returned to the offices of the German brand in March 2001, never to leave. more.

Thus it was that Fritsches began a career with the company.

First at the local level, in projects for Argentina and South America:

he started in the group's Direct Marketing and Internet area

until he reached the position of Sales Manager of BMW Motorrad Argentina.

Martín Fritsches, CEO of Rolls-Royce in the United States.

He then continued his work in Brazil, first as General Manager of MINI

and then as Sales Director of the national subsidiary of the BMW group.

And finally, after six years in that role, he came to the United States to work at Rolls-Royce, first for a few months as Vice President of Sales and Marketing and since September 2018 in his current position.

The contribution of Martín Fritsches in a record year for Rolls-Royce

Premium car brands had already shown exponential growth in their sales in 2021: it had been a common denominator in the British Rolls-Royce and Bentley, and in the Italian Ferrari and Lamborghini.

RR continued the trend in 2022, with a rise that allowed it to once again exceed the record set 365 days earlier.

The fact that more than a third of Rolls-Royce sales have been made in North America speaks of a regional success, led by Martín Fritsches, who pushed the global success;

The United States remains its largest market, where sales increased in 2022.

Martín Fritsches, CEO of Rolls-Royce in the United States, in his time at MINI.

As reported by the brand, its cars reached customers in around 50 different countries last year.

Demand for custom cars peaked last year and

the average selling price of a Rolls-Royce is now around €500,000

.

Sales in Europe also grew over the past year despite the war in Ukraine.

There, Germany and the United Kingdom are among the nations that registered record sales in 2022. Without giving precise numbers, the Goodwood-based brand was in charge of highlighting that the Cullinan SUV was the most demanded model in its range last year. .

Martín Fritsches, CEO of Rolls-Royce in the United States.

"We could say that I saved the best for last," Fritsches said about his arrival at Rolls-Royce, a designation that he considers "a great honor" and that came to him after passing through each of the group's brands, where he also covered all areas and ended up knowing every detail of the industry.

That spirit of not being afraid of change, in his life or in the business, is for him one of the key factors that led him to occupy this position, where every day he faces the challenge of keeping the brand "young, updated and relevant". .

Rolls Royce Cullinan, the car that pushed sales success.

"Our customers are becoming more sophisticated and our brand is increasingly focused on offering them unique experiences," Fritsches analyzed today's market, focusing precisely on Rolls-Royce's ability to create vehicles tailored to the customer.

“People are understanding that unique pieces are much more valuable than adding another similar car to your collection, and the market sees it that way.

We see it at all levels, not just in the ultra-luxury segment, but in general: it's about differentiation”, he completed.

For this reason, he advanced, the future of the brand will not go through producing more, but rather reinforcing the necessary focus to preserve its place.

"We cannot increase the manufacturing volume and

basically we already have everything sold for the next quarters

," he said, and completed: "We have a clear and loyal strategy regarding the development of distributors, and they are willing to invest the money they we need to continue to have a young, dynamic and attractive brand, and a consistent focus across North America.”

look too

The beastly Soviet car that was born to break records: an emblem of communism with Ford DNA

The pioneer that was not: Isabelita, the first electric car in Latin America that was born in Córdoba and ended in failure

Ford Ranger 2023: the first images of the new generation of the national pickup appeared

How is the General Motors project to land in Formula 1

The Peugeot pickup, slowed down: why the model that was going to fight in the hottest segment does not arrive in the country

Source: clarin

All tech articles on 2023-01-17

You may like

Tech/Game 2024-02-01T11:11:56.189Z

Trends 24h

Latest

© Communities 2019 - Privacy

The information on this site is from external sources that are not under our control.
The inclusion of any links does not necessarily imply a recommendation or endorse the views expressed within them.