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A world novelty, launches and the best of 4x4, how is Volkswagen's original bet on the Coast


As every year, the brand is present in Cariló and Pinamar with attractions, test drives and activities.

One of the great temptations of summer is usually cars.

And it takes shape in summer resorts where novelties and attractions coexist with enjoyment and family activities.

A classic during the holidays that


promotes each year with new proposals for the whole family.

The traditional presence of the brand in Cariló and Pinamar was renewed for the 2023 season with an original and varied menu of attractions.

A world premiere, its latest news, driving clinics on the sand, test drives, bike rides and music sessions

accompany holidaymakers until February 28.

The ID.

Buzz, the great novelty of summer.

In its

historic space on Avenida Divisadero

, in an impressive sustainable stand aligned with its Way to Zero strategy, Volkswagen surprises visitors with the presence of its

brand new 100% electric model called ID.


, the futuristic remake of the iconic Kombi that is a recent worldwide launch and that is shown for the first time in Argentina.

The ID.

Buzz, the remake of the classic VW Kombi.

The Kombi of the 21st century complements the journey that Volkswagen proposes towards the total electrification of its range, already started with the ID.3, ID.4 and ID.5 models.

Equipped with a 150 kW (204 CV) and 310 Nm electric motor, this 4.7 meter long minivan offers a

range of more than 400 kilometers

and an electronically limited top speed of 145 km/h.

Volkswagen: 2023 launches and activities for the family

The ID.

Buzz, the great summer attraction in the automotive universe, is exhibited in the emblematic Cariló space along with

three great novelties for 2023 that the brand adds to its portfolio in Argentina.

A 2023 novelty, the Vento GLI.

Those who visit the stand every day from 6 pm to midnight will be able to get to know the

new Vento GLI,

the sportiest version of the model, which comes equipped with the 230-horsepower 2.0 turbo engine and the DSG dual-clutch sequential automatic transmission and seven marches.

The model, which goes on sale during the first quarter of this year, adds technology from the inclusion of new driving assistance.

The new 2023 Taos, with a two-tone roof.

The new Tiguan Allspace and the Taos MY23

complete the offer of local novelties.

The nationally manufactured SUV, which now offers a two-tone package for its Highline version, incorporates an innovative "Touch" package that includes a multifunction touch steering wheel, a new 2-zone climate control system and lane keeping assistant (Lane Assist) and autonomous parking (Park Assist), both also exclusive to the Highline version.

The VW stand, a classic on Avenida Divisadero in Cariló.

In addition, Monday, Wednesday and Friday there are

sports activities aboard Volkswagen bicycles in the forests of Cariló


and the boys have their fascinating Kids space, by the hand of Shell, with a virtual proposal that invites them to test their driving skills in a Volkswagen Taos.

Games for the little ones at the stand.

A variety of artists perform every Friday and Saturday in January and February, starting at 8:00 p.m., to give Cariló nights a rhythm from the Volkswagen stand with original music sessions.

The stand also functions as

a meeting point for test drives

: there Volkswagen Financial Services accompanies all interested parties to test drive the entire SUVW family.

And the live purchase of accessories, spare parts and bicycles is also available through QR code and in association with Mercado Libre.

The best of 4x4, together with Volkswagen Amarok

The successful Amarok, a model produced by General Pacheco and the German brand's sales leader, is not only on display at the Cariló space in its powerful V6 Extreme version.

The pickup is the protagonist of the all-terrain proposal that Volkswagen deployed in the hands of Amarok Expert.

The VW Amarok V6, to enjoy in the sand.

“Amarok has finished a great year with a historical record in sales, more than 21,000 units, and also in participation within the segment: 30%.

Almost one out of every three pickups sold in Argentina is an Amarok and somehow every year we take advantage of this place so that customers can do test drives as well as driving clinics here in the dunes”, explains Martín Massimino, Commercial Director of the Group. Volkswagen Argentina.

Volkswagen is present in Pinamar with its 4x4 pickups.

The brand organizes exclusive driving clinics that are in charge of its instructors, where they not only give driving advice, but also explain how to get the most out of the off-road qualities of the different versions of Amarok.

VW gives 4x4 clinics to its clients.

Finally, the brand has a

Mobile Service Unit on the Pinamar border

, so that users of pickups or vehicles with 4Motion traction can do a quick and free check of their units to enter the arena safely.

The VW Amarok, protagonists of the summer.

Also, as a novelty, another fully equipped mobile service Amarok is present patrolling the beaches of Pinamar, which will be providing free and exclusive support to all the brand's customers who are on the beach.

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Source: clarin

All tech articles on 2023-01-18

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