A luxurious celebration for an exclusive proposal in the summer of Pinamar.
Between gourmet food, cocktails and the presence of celebrities and influencers,
Mercedes-Benz Trucks and Buses
had its party in white at its Beach Club,
an impressive space designed for the brand's customers to enjoy the best day at the beach.
Mercedes-Benz Summer Night, a milestone in Pinamar.
In addition to company executives and customers of the company's trucks and buses, there was a parade of celebrities: among others, Benito Fernández, Guillermo "El Pelado" López, Pamela David, Hernán Drago, José María Listorti and Mónica Listorti, Horacio Cabak, Agustín Neglia, Belu and Emily Lucius, Javier Ortega Desio, Soledad Solaro, Nacho Girón, “La Joya del Agro”, “Lady Fierros” and Tincho Hernández “buenosaires.ar”.
Roberto Faist together with the artist Drouville, with the Atego made in Argentina.
In a magical night, with the best music and dancing until dawn, the figures enjoyed the exclusive all-inclusive beach house at La Estrella.
There was no lack of obligatory photos at the entrance to the hostel next to
the Atego 1729 truck
, which was intervened by the visual artist Sebastián Rodríguez, who signs his works under the pseudonym Drouville.
The Atego, in fact, was another of the stars of the night: it is
one of the most important models of the brand due to its motorization and power
, which is also manufactured locally at the Center located in Virrey del Pino, La Matanza.
Drouville intervened live in the truck cabin with a series of icons, pictograms and symbols that represent the spirit of the brand and its national production.
Raúl Barcesat, President of Mercedes-Benz Trucks and Buses.
An outstanding proposal focused on clients
Located on Avenida del Mar and Troya,
the Mercedes-Benz Beach Club is designed to offer an all-inclusive day to brand clients with a fleet of more than 10 vehicles
Those who sign up through the official website, at the Estrella de Pinamar house can enjoy lounge chairs or palapas of their choice, lunch, snack, and access to different services such as wellness space, recreational activities, beach games, service of towels and parking.
Mercedes-Benz Beach Club offers all the services to spend the best day at the beach.
In addition, every Thursday in the summer the brand offers the guests of the Mercedes Benz Beach Club
its spectacular Sunset
, an experience to enjoy the sunset with the family, in the heat of stokers and accompanied by live music and the best gastronomy of the summer.
Lounge chairs or palapas of choice for customers.
"To offer our clients a time of enjoyment on the beaches of Pinamar, we seek to celebrate the year with a new summer season in our exclusive brand inn, where in addition to a moment of relaxation, we invite those who trust us to the Summer Night”, highlighted
, Product and Marketing Manager of Mercedes-Benz Trucks.
During January and February, Mercedes-Benz Beach Club is available to Truck and Bus customers who register
The highest level proposes the Pinamar Parador.
Those who spend the summer in Mar del Plata can also access an exclusive day at the beach with Mercedes-Benz Trucks and Buses.
There, at the
Balneario 12 in Punta Mogotes,
the brand offers an all-inclusive day with parking, tent, lunch, snack, and access to different services such as swimming pool, recreational activities, and beach games.
Reservations in Mar del Plata must be made
Mercedes-Benz offers all the services to spend the day at the beach.
The milestones of Mercedes-Benz Trucks and Buses
The celebration at the Mercedes-Benz Beach Club also crowned a successful year with
important milestones in the history of the brand in Argentina.
The company closed 2022 as the leader in the heavy vehicle market, based on an increase in the production and sale of buses, and also led the light truck segment with a 62.6% share.
Pamela David, TV host.
“We met the 110,000 buses manufactured in Argentina;
110,000 buses is a lot.
And how is it achieved?
Being here with our plant since 1951, manufacturing trucks and buses”, explains Roberto Faist.
And he adds: “We also completed the 3,000 Reman, which are remanufactured products for after-sales service, so we are very happy.
And we are proud of the news of the export of buses to Mexico because it is a new market that we are exploring”.
José María and Mónica Listorti, Soledad Solaro and Benito Fernández.
In addition, in December, Mercedes Benz Trucks and Buses announced
an investment of 20 million dollars
for the acquisition of a property in the Buenos Aires district of Zárate, where it will build a new logistics center for auto parts and spare parts.
The ultimate goal is to build an industrial center there and give flexibility to the company's local operation to produce different models and incorporate the latest technologies available in production processes.
Guillermo "El Pelado" López and Horacio Cabak.
Hernan Drago, model.
Belu Lucius and Javier Ortega Desio.
Nacho Girón, journalist.
Agustín Neglia, TV host.
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