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Elon Musk announces ad-free Twitter subscription


Owner Elon Musk wants to make the news service Twitter more attractive for people who are bothered by advertising. An extra subscription should be created for this – with a higher price.

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Elon Musk at the Axel Springer Award ceremony

Photo: Britta Pedersen / dpa

Twitter boss Elon Musk wants to offer a subscription without advertising in the short message service.

“Ads are too common and too big on Twitter.

We will be taking steps to change both in the coming weeks," Musk wrote on his Twitter account on Saturday.

There will be "a subscription with a higher price that does not allow advertising".

After buying Twitter last October, the multi-billionaire immediately fired the top floor.

A week later, he fired about half of the 7,500 employees, including many involved in combating misinformation.

At the time, Musk said he wanted to expand the company's revenue streams beyond advertising and develop new paid offerings.

The online network has been struggling with massive economic difficulties since its takeover by Musk.

To compensate for the churn of advertisers, Musk relies on subscriptions - from Twitter Blue, which includes verification of the authenticity of the user account and costs between eight and eleven dollars a month, to the now announced ad-free offer.


Source: spiegel

All tech articles on 2023-01-22

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