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This is how Audi sees the end of the prestige project Artemis - VW power word has decided


The car manufacturer Audi has to accept VW's decision. The parent company is said to have canceled the prestige project Artemis. The company has now commented on this.

The car manufacturer Audi has to accept VW's decision.

The parent company is said to have canceled the prestige project Artemis.

The company has now commented on this.

At Audi, it has recently become clear again and again how much one has to struggle with future problems in the VW Group.

It was only in December that there were reports that VW boss Oliver Blume had just given the Ingolstadt-based company a word of power to cancel the future model “Artemis”, as


When asked by the editors, Audi explained the loss of its prestige project.

The pressure on boss Markus Duesmann is also increased by further decisions by the parent company.

In 2023, success will become a duty for the people of Ingolstadt.

In addition, Duesmann is said to have been unenthusiastic about the procedure in the Artemis case.

According to a report in "Auto Motor Sport" he "should have been

very dissatisfied with Blume's decision"


With the statement, Audi leaves room for speculation

According to the specialist magazine, the displeasure is understandable.

If you keep in mind that Markus Duesmann, as a member of the board of directors of the parent company Volkswagen, is responsible for the "Premium" brand group, but is also chairman of the board of Audi AG.

With Blume's word of power and the end of Artemis, the reputation of the Ingolstadt car manufacturer within the entire group should also have fallen.



Head office:



July 16, 1909, Zwickau

umbrella organization:

Volkswagen AG

When asked by

whether the project had actually been removed from the list, Audi refrained from making clear statements and took refuge in technical jargon.

This leaves a lot of room for speculation.

The answer says:

"By adapting the roadmap for the E³ architectures, the Volkswagen Group has created reliable and long-term development premises for the product portfolio, mechatronic platforms and technical functions.

The directional decision of the Group Executive Board represents the best possible, affordable solution for the Group at this point in time.”

The car manufacturer only becomes clear with an announcement about Artemis

With the statement that they have chosen "

the best possible, affordable solution for the group at the moment"

, Audi's Artemis could be seen as a rather unprofitable project for VW.

In addition, Duesmann's hopeful model, according to the statements, simply no longer fits into the future orientation of the group: "The new premises are the basis for the individual planning of all brands and the derivation of the respective development priorities for the future portfolio."

At the end of Audi, there was no concrete statement about the Artemis project.

In the end, all that is very clear is: “We will communicate the results in due course.” On the other hand, it is already clearer which models will not have a successor and which models the car manufacturers will produce from 2023 onwards.

Source: merkur

All tech articles on 2023-01-27

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