Toyota Corolla, Toyota's global car is still its best-selling (photo: official website, Rami Gilboa)
Right next to the company's announcement that Akio Toyoda, a member of the Toyoda family that founded the company and who stood as president at the head of the manufacturer, will step down and become the company's chairman, he receives a very nice retirement gift - winning the title of the world's largest car manufacturer for the third year in a row.
In terms of numbers, Toyota kept in 2022 on the sales figure of 2021 and stood at 10.5 million vehicles, despite the chip crisis that is still sabotaging its and the other manufacturers' production capabilities. Behind it and with a significant gap is Volkswagen, from which it took the lead in 2020, which ends the year with 8.3 units in - 2022. A decrease of about 7% compared to 2021. For Volkswagen, this is its weakest year in a decade, when a significant part of the damage is due to the ongoing closures in China and the war in Ukraine that damaged its supply chain along with the aforementioned chip crisis.
A finger in the eye for America: Toyota Tacoma is its best seller in the United States (photo: manufacturer's website)
In terms of the manufacturer's best-selling models, you can find the usual names that have carried it to these achievements for years;
Corolla, Camry, the large Highlander crossover, Rav4, the Tacoma van and more.
And those who know these models can also easily guess what most of them have in common - they are hybrids.
Toyota, which pioneered hybrid propulsion for the masses with the Prius, continues to rely on hybrid propulsion in its bestsellers.
Electrified vehicles accounted for 2.7 million units of its total sales, 2.6 of which were hybrids.
As of today, Toyota has only one electric car in its range, the bz4X, and it is also sold in tiny quantities and not without birth defects that included an embarrassing recall due to detaching wheel nuts.
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Toyota's electric plan, 30 models by the end of the decade (photo: manufacturer website)
This mix of models is one of the main points of criticism towards Toyota, which has presented a "portfolio" of about 30 electric models that it intends to present by the end of the decade according to it, but it is behind the other manufacturers in this aspect.
Not only those from Europe, Korea or the United States, but also against the new players in this field who come from China, led by BYD.
Not that in the next few years there is a threat of complete takeover of the world markets by the Chinese manufacturers, but as they increase their market share, the slice of the pie that the older manufacturers will divide between them will be smaller.
And the question is whether Toyota's electric model line will mature to that point to maintain its advantage.
But according to the Sage's article "More Assets More Concern" Meanwhile, it also has other problems when in terms of the financial balance it ends the year with a debt of 186 million dollars, in fact it is the public company with the highest debt in the world. Although the lack of electric vehicles on offer It is not necessarily a guarantee for that, Volkswagen, which is also here next to Toyota and also has an electric supply in many of its brands, ends the year with 185 million dollars in debt.