After a long time without news, Volkswagen could revive the
production project , the compact pickup whose prototype had been presented at the Sao Paulo Motor Show in 2018.
At the end of 2021, the VW Tarok sounded too strong to be produced in the region.
The investment announcement in the region of
more than US$1.3 billion
until 2026 for the manufacture and launch of new vehicles and the updating of existing ones left this possibility open.
However, in the middle of last year the company confirmed that the General Pacheco plant would focus on restyling the current Amarok (in addition to manufacturing the Taos SUV) while production in the neighboring country, at least for now, will prioritize to its new family of compact cars, led by the Polo Track.
The Tarok project was frozen after the cancellation of the project to manufacture the new generation of Amarok in Argentina.
Does the Tarok migrate to the United States?
In a recent interview with
, Hein Scafer, vice president of strategy and product marketing, and Argentine
Pablo Di Si
, current CEO of the automaker in North America, disclosed in this edition of the Chicago Auto Show (from February 11 to 20) that the brand is considering manufacturing a new pickup there.
Both managers stated that I know they will make decisions in the second half of the year, so maybe there could be news later in 2023.
None gave details about the new product or what segment it will occupy.
They did advance that the model in question will be
"It can be a 100% electric or plug-in hybrid vehicle, but never pure combustion," said Di Si.
From what slipped, the brand does not plan to enter the category of large trucks, where the
clearly dominates , followed by Chevrolet Silverado and Ram.
Pablo Di Si, current CEO of Volkswagen North America, did not rule out the revival of the Tarok project, the pickup that uses the MQB platform of the Taos SUV.
“We are still looking at sizing, although we obviously need to take advantage of existing platforms within VW.
We have the
, which is used for the Atlas and Taos models and others that we haven't released yet.
The important thing is that the vehicle is developed in North America,” said the manager.
The idea of the Tarok project breaking loose is a great possibility.
Not only because the company already has the base of its architecture, but also because it is a growing segment in which the competition has set its sights.
Ford Maverick, Hyundai Santa Cruz, Fiat Toro and Chevrolet Montana are some of the models already on offer.
What remains to be known is whether Volkswagen will occupy a place, although for that we will have to wait a little longer.
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