An average of 113 million people sat in front of the TV in the United States on Sunday to watch Super Bowl LVII, the great American football final that saw the Kansas City Chiefs win over the Philadelphia Eagles.
It was the best vintage in the last six years, and the
perfect platform for RAM to debut its long-awaited electric pickup truck, the 1500 REV
.
The Stellantis group took advantage of the
attention of more than a third of the population of that country
to premiere there the commercial "Premature Electrification", a one-minute humorous piece in which the actor Jason Jones -"The Daily Show", “The Detour” – addressed all the potential concerns consumers might have when purchasing a combustion free vehicle.
The announcement of the new RAM Rev in the Super Bowl 2023
Ironically, the Stellantis brand introduced its first electric pickup during the American football final.
However, and despite the fact that the RAM Revolution BEV concept that the brand presented in January at the Consumer Electronics Show (CES) fueled many rumors and expectations, the aesthetics
of the RAM 1500 REV is not too far from the standard 1500.
The Ram 1500 Revolution -concept- unveiled in Las Vegas.
Beyond the new wheels and some details in the taillights, the highlight is the front without a grill, where the LED optics and the well-illuminated RAM logo in the center gain ground, which some teasers had already anticipated.
This trend is also repeated in what was known about the passenger compartment, where the design is maintained and the novelty goes through the front screen on the passenger side, similar to the one that equips the luxurious Jeep Grand Wagoneer, as well as new software for the center monitor.
RAM 1500 REV
It is clear then that the great differential of this RAM 1500 REV will go through its performance: built on the Stellantis STLA-Large platform, very little is still known about the engine, but it will offer benefits such as an all-wheel drive system with two engines, or four-wheel steering with 15º articulation on the rear axle, among other
features that will give you beastly performance.
RAM 1500 REV
Fast letter and 800 kilometers of autonomy
The new RAM is expected to mount the batteries in the center, that these support fast charging and that they give the truck a range of up to 800 kilometers.
Likewise, from RAM they assured that it will support fast charging of 800v of direct current and up to 350 kW, with which 10 minutes will be enough to give the truck another 160 kilometers of travel.
RAM 1500 REV
These are astonishing figures but, however, surely they will not be possible to achieve with their maximum towing capacity, which they already said will
exceed the 4.5 tons of the Ford F-150 Lightning and the Chevrolet Silverado EV
, today the most sold in the United States, to become the best in this aspect in the current market.
RAM 1500 REV
In this regard, while news of the long-term launch of the Tesla Cybertruck is expected this year, which promises to mark a before and after in the segment, the brand seems determined to go out and compete without fear against these and other heavyweights, such as the GMC
. Hummer and the Rivian R1T
, also very popular but with a few years in dealerships.
"RAM has redefined the truck segment before and will do so once again with the new 1500 REV," Ram CEO Mike Koval Jr. defined in that sense. And he also maintained that this is only the first step in a more ambitious project. : “We are on an exciting electrification journey that will see RAM outperform the competition in the areas that matter most to customers: range, payload, towing and charge time.”
RAM 1500 REV
This statement reveals more information than it seems at first, and anticipates that in terms of results, RAM may not aim with this product to achieve accelerations like that of the aforementioned Rivian R1T, which accelerates from 0 to 96 km/h in 3 seconds, nor that it exceeds 1,000 horsepower like the Hummer.
To manage reservations, RAM will set up a website especially for this model, in which it will be enough to pay just US$ 100 –refundable, in addition– to join the virtual queue.
However, we will have to wait a long time until the wheel starts to turn:
Stellantis's idea is that the production of the new RAM 1500 REV begins only in 2024,
with a view to ending that year with the product on the market.
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