Twenty years after being defeated in the search and browser battles, who would have thought that Microsoft would make such a comeback?
The software giant recently launched a new version of its Bing search engine and Edge browser.
The innovation: the two are based on the ChatGPT answer engine.
Since it was launched last November, the chat has not stopped demonstrating the enormous power of artificial intelligence.
No longer just a tool, but a tool that thinks for us.
Launches its own answer to ChatGPT, photo: E.P
This is how Microsoft reignited the battle against Google - a fight we thought was decided a long time ago.
But a day before Microsoft's announcement, Google introduced the upgraded "Bard" engine.
The engine that will also make Google, soon, prevent answers.
Together, the two launches herald the era of artificial intelligence (AI) on the web.
Microsoft has reignited the fight we thought was decided a long time ago, photo: Reuters
The reason for the excitement was the leap of human abilities in the new engines.
While search engines look for word combinations on websites, and then present lists of results to the surfer.
The AI engine skips over this, and serves the surfer the product he aimed for in the first place.
The new engine is capable of receiving instructions in human language (mainly in English, less in Hebrew), and using them to produce complex content such as works of art, articles and computer programming codes.
You must have come across these products on social media.
Photos uploaded by your friends, in which they look like works of art, superheroes or historical figures, were created with another product of the company that developed the chat: Open AI called "Dall·E", or another tool called "Midjourney " (Midjourney).
The principle of the revolution is simple: the companies scan the Internet, locate the relevant content, and then know how to reassemble it in a smart way, which is based on the knowledge that humans have fed into it for three decades, since the Internet revolution began.
Why only now?
This seemingly simple thing was very complex to do until recently, mainly because of the challenge involved in teaching computers to understand human language.
It almost goes without saying that Dali's art or academic papers prepared in chat are just the beginning.
Therefore, the meaning of this revolution is much deeper, and the next step will be to see its results in the worlds of business and employment.
In the meantime - Microsoft, which invested in the Open AI company that built ChatGPT, received from it exclusivity on the "Azure" cloud services.
In this way, Microsoft will be able to offer access to this sophisticated brain also to businesses that want to optimize and perfect their services and products.
In Israel too, three months after the launch, companies are recruiting employees to specialize in operating the new tools.
Lawyers are busy with the legal questions that the new field raises, creative professionals work with them on projects for clients, and firms save tens of thousands of shekels, which were previously paid to freelancers.
We are left to relax and enjoy, but also to remember that there was no new technology that was not misused, especially at the beginning.
Civil society and the state must wake up now, to prepare the ethical and regulatory ground for the next technological improvements, so that they don't turn on us before we know it.
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