Apple Watch Ultra (Photo: GettyImages)
For years now, we have not seen an ambitious project of "aiming at the moon" from Apple, as was the case in the company in the days of Steve Jobs, but the company focused on improvements and new models of its iPhones, iPads and computers.
But now it seems that the mood is changing: hundreds of engineers at the company are working on a solution to measure sugar without a stab, which will be connected to the Apple Watch.
So it's true, there are already similar solutions on the market from companies like Abbott and others, but Apple is taking a completely different approach.
While Abbott's sensors need to be replaced every two weeks or so, Apple relies on photonic chips, and a measurement method called optical absorption spectroscopy.
The system uses lasers that emit a certain wavelength that penetrates under the skin, where there is fluid leaking from blood vessels, but which is absorbed by glucose in the blood.
The light is returned to the sensor and an algorithmic interpretation provides the blood sugar level of the person being measured.
Apple Watch 8 (Apple)
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The project is being developed within a division at Apple called XDG, an acronym for "Explorer Design Group", a group similar in nature to Google's "X Labs".
This is one of the most secret projects in the company, which also has a secret image.
However, fewer people are involved in the development than the electric car project or the mixed reality helmet that the company is said to be developing.
This step, if implemented, will also make Apple a significant force in the medical technology market, since it is a market worth billions, while diabetes is one of the most common diseases in the world (one in ten Americans suffers from it).
While a spokesperson for Apple refused to respond to the news published in Bloomberg, a spokesperson for the pharmaceutical giant Abbott said that they are also working on a new blood sugar meter.
"Continued innovation in medical technology is critical," spokesman Scott Stoppel told Bloomberg.
"At the same time, it is also a complex endeavor and must be accurate, simple and cheap. Abbott is the world leader in continuous sugar measurement, because our Libra products meet these conditions."
Will Apple be able to provide an answer?
Time will tell, but opposite Abbott now stands an equally great actress.