Unforgettable.
This was
the summer of 2023 for Chevrolet
in the most important tourist spots in Argentina, including
San Carlos de Bariloche
.
On the shores of Lake Nahuel Huapi
, the brand brought its
Summer Connections
proposal with live music, gastronomy and entertainment for all ages.
The appointment was every day at the Parador Cirse, one of the most traditional in the place, where the presence of Chevrolet is also a classic.
The Tracker and Traiblazer SUVs, and the S10 Z71 pickup
were part of the scenery that had as natural magnets the wonderful water mirror of the lake that divides Río Negro de Neuquén in that area of Patagonia, and the imposing Andes Mountains .
And a space was created to connect with different forms of relaxation and vacation distraction.
The Chevrolet S10 Z71 pickup at Parador Cirse in Barioche.
This is how the more than 20,000 people who passed through Cirse, the Lake Club
on Bustillo Avenue, in the Nahuel Huapi beach area,
enjoyed it during the season.
The scheme had the same spirit as all the
Chevrolet
bets in the summer that were also seen on the Atlantic Coast, in Córdoba, in San Martín de los Andes and in Mendoza.
How was the summer of 2023 for Chevrolet in Bariloche
In Cirse there were two well differentiated moments of public access
.
Around noon many families came to enjoy a day at the beach
: lunch, sports and the attraction of the lake with Paddle Surf and Optimist for those who were involved in nautical activities.
At the Chevrolet Summer Connections in Bariloche there were live DJ proposals.
They were there until sunset, when
the young audience began to appear waiting for the music shows, many of them live
.
On Wednesdays there were bands, among which the presence of
Santiago Motorizado
(the singer of El Mató a un Policía Motorizado) stood out.
And on Thursdays, the proposal was dance with live DJs.
The fire always lit to roast meats;
the bar with very good drinks;
the peacefulness of the lake that accompanied with its whisper;
the sunset behind the massif of the Cordillera... In other words, the environment shaped to have a good time.
Not for nothing,
some 5,000 people gathered at Cirse to enjoy the Sunset that Chevrolet proposed on the spot
.
The Tracker also accompanied the Summer Connections in Bariloche.
Chevrolet 's experience
at the Club del Lago de Bariloche
, which has already been going on for two seasons, was a real success, like the rest of the actions that the brand carried out in the context of
Summer Connections
.
Chevrolet's 2023 Summer Connections
The Atlantic Coast was one of the centers of attraction for Chevrolet
with its presence in five tourist destinations, and with different proposals.
In
Mar del Plata
he was together with his ambassador Naty Franzoni with the action "Naty Fest".
Nearby, in
Chapadmalal,
he once again accompanied Bai Bai, the traditional hostel that combines surfing, healthy living and relaxation: he did it from an excellent gastronomic experience and live music,
At the Hemingway de Cariló
hostel
he offered Sunsets on the beach, also with live music.
In
Pinamar
she accompanied the team of “No one says anything” -a program hosted by Nico Occhiato and broadcast via streaming on Luzzu TV-;
and in Monte Hermoso he developed the cycle “Art on the Beach”.
Moments of entertainment in Cirse.
Those who were on vacation in
Córdoba
found the traveling photography museum that was in
La Cumbre and Villa Carlos Paz
during January .
And in addition to Bariloche, there were two other proposals at the foot of the Cordillera: live music and sunsets at El Faro de Lolog in
San Martín de los Andes
, and a gastronomic and wine tour at the A16 Winery in
Mendoza
.
Always with the reinforcement of
the "Specialists and Specialists" campaign
of the brand, referring to the importance of leaving the care of the car in the hands of the Chevrolet After Sales specialists to leave safe and calm on the road after having carried out all the repair services. maintenance.
Relaxation next to the Nahuel Huapi de Barikoche lake.
Advice that is valid throughout the year and that follows the Chevrolet premise:
you don't just have to drive your vehicles, but connect with them
.
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