Porsche 911 first drive (photo: manufacturer)
Porsche presented today at an online event its strategy for the coming years, based on what we already knew for a long time - the famous sports car manufacturer is going to deepen its grip on the electric world.
Signaling that the Tayken, today's best electric sports car was just an opening shot and the full show is yet to come.
It should be remembered: Porsche has long since produced not only sports cars, and is no longer really a small manufacturer.
In 2022, it produced 309,884 cars, an all-time record and a 2.6% increase, despite the chip and auto component crisis and the effects of the war in Ukraine, which reduced the sales of its parent company, Volkswagen.
At the same time, it recorded revenues of 37.4 billion euros, an increase of 13.6%, and a net profit of 6.8 billion euros, a jump of 27.4%.
Porsche's plan is essentially no different from what almost all European car manufacturers do or those who want to sell cars in Europe after 2030. Porsche declares its intention that 80% of its vehicles will be electric and that it will zero its emissions by that year.
How will it reset the emissions but only sell 80% electric cars?
The answer is below.
Porsche Cayenne - will become electric as well (Photo: Keinan Cohen, Keinan Cohen)
From the range of Porsche models, the first to change its drive system to an electric one will be the Macan - Porsche's mid-sized crossover.
The next generation which may be introduced even this year as a 2024 model will be fully electric.
It will be replaced by the 718 or as it is more commonly known the Cayman and the Boxster, the closed and open versions respectively of Porsche's small mid-engined sports car.
A trailer for it has already been shown in the form of the mission R concept small electric car.
So they talked about the power of between 671 hp in limited mode and 1,072 hp in "race" mode, not that it will make it to the production car, but if they are going to make something even similar to the Tayken just smaller and lighter?
We are inside.
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mission R concept, the trailer for the Boxster and Cayman suits (photo: manufacturer's website)
Further up the models, comes the next generation of the big bestseller, Porsche's cash machine and the reason it still manages to finance its really good cars - the Cayenne.
And after having gasoline engines as well as hybrids and plug-in chargers, it becomes fully electric.
There is no specific date but only a future target year - 2030.
A new model that Porsche is going to introduce and is currently only talking about its general outlines is a large crossover, 7 seats that will be above the Cayenne in the range.
Again, let that sink in - Porsche will introduce a larger 7-seater than the Cayenne.
This is also what they said before the first generation of the Cayenne, which saved Porsche financially.
A 7-seater crossover should be very profitable for it in markets such as the US, China and the Persian Gulf.
Later, it will also be joined by an electric version of the Panamera, which will compete with the BMW i7 and Mercedes EQS.
One request, gently with 911 (Photo: Rami Gilboa)
And after the Boxster, the Cayman, the Macan, the Cayenne, the Panamera and the future large electric crossover, the one left on the list is the 911, the oldest name in the Porsche stable, the car that, since its introduction in 1963, is what you mean when you say "Porsche."
Is she also on the way to being electrocuted?
If we rely on the words of Porsche CEO Oliver Blum in the past, this is not going to happen. On the other hand, Porsche has never ruled out a hybrid version of the 911. At the time, at the launch of the car, we were told that although the current generation was fundamentally designed to be able to contain a hybrid system, During development, it was decided that the technology was not developed enough to meet the standard required of a Porsche car and the idea was abandoned.
The 911 that will not be electrified is also the solution to the manufacturer's ambition to reset pollutant emissions even though only 80% of the models will be electric. The manufacturer will close this gap through its alternative fuels project which it operates in Chile and according to Bloom proves that alternative fuels are viable.