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The sales in the car market are back, but the discounts are much smaller - voila! vehicle

2023-04-04T23:49:23.355Z


The car importers returned this year to the major consumer clubs such as Chevre and Hot with promotions and discounts. But those who think there is a dizzying deal there are welcome to wake up


The cars are shiny, the specials?

Less (Photo: Kenan Cohen)

A friend calls you, he tells you about a sale that is now in the consumer club of which he is a member.

"They offer me the car for 103.5 thousand shekels instead of 107 thousand."

It doesn't sound like much to you, but still, NIS 3,500 is a third of the depreciation of the first year, it's a pampering couple's weekend in Europe.



But something in your head doesn't add up, something about the full price and the price after the discount just doesn't sound right.

So you check the price and find that without realizing it, that car you remembered?

It became more expensive for her by NIS 10,000.

And this discount, sale or benefit?

They still leave the car more expensive than it was two years ago.



This is not an anecdote, this is not a single case, this is a sweeping pattern.

This is according to the inspection of "Walla Car" in cooperation with the car deals comparison site "Carzon" of the discount deals of the major consumer clubs among the more popular models among those who participate in the discount deals.

Now on discount: BYD Auto 3 (Photo: Tomer Feder)

What is going on in the market today?

But before we dive back into the price comparison, let's take a look at some of the most prominent offers in the local car market today.

A glimpse that is more than the sum of the numbers, but also an opportunity to analyze and understand trends occurring in the local market.



Amir Weinstock, founder of "Carzon" explains: "After almost two years when the inventory problems allowed manufacturers and importers to increase their price lists almost every month, and to stop the promotions almost completely, in the last few months we see the beginning of a change in the trend. The stocks are returning to the lots and with them the first buds of price promotions, also for the public Expand. Definitely important news for the buying public."



And yet, we make it difficult: in the macro, without exception even after promotions - they are all more expensive than the full price of two years ago - the peak of the corona crisis and the chips.

"Indeed", agrees Weinstock "that's why I said 'buds', with a little luck we will also get the blossoms", he concludes inspired by the spring festival.



In a review of the promotions in the major customer clubs and some of the more prominent models, the range of discounts ranges from a single percent to 5.7% in the most generous case.

For the purpose of comparison, two years ago the minimum discount was 3% and the most significant ones reached up to 11.8%.

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Audi Q2, NIS 12,400 off the price (Photo: Nir Ben Tovim, Yoav Falls)

Today, the most prominent promotions in the market are those of BYD, which through a member's club offers the electric Hato 3 in the basic trim level for 157.5 thousand shekels instead of 163.5 thousand shekels, a discount of 6,000 shekels (3%).



On the other hand, the main competitor, Geely Geometric C, is less generous with the discount, but offers it to the entire public and not only to members of consumer clubs - 150.5 thousand shekels for the 350 model, instead of 152 thousand shekels, a discount of 1,500 shekels which is one percent of the price.



Further down the list we found Chery, which offers the FX and Tigo 7 Pro, its two least popular models, at a discount of NIS 3,000 from the list price, NIS 146,000 and NIS 156,000 respectively, both through Hot Club.



Kia also reduces NIS 3,000 from the price of the Stonic and offers it for NIS 119,000 instead of NIS 122,000.



The public promotions do not miss the luxury market either.

Lexus will offer the small crossover UX at a discount of NIS 4,000 from NIS 230 to 226,000.

Audi is more generous with the Q2, also a small crossover, which shaves NIS 12.4 thousand off its price and drops from NIS 217.3 thousand to NIS 205 thousand.

Hyundai i10: the discount was reduced from 10.7% to 4.4% (Photo: Keinan Cohen)

History lesson and hysteria

Our story is not significantly different from the rest of the world.

Cumulative price increases of about 20%-15% in the last two years, initially due to the chip crisis, later with the addition of the supply problems of the raw materials, and in the last year with the effects of the war in Ukraine.

It's just that our starting point was much more problematic due to the high taxation in Israel, which amplifies any increase in price.



And now, even when the discounts returned, in all the cases we examined they were lower than before.

We selected a representative sample of 11 models that span a wide price range, from mini cars like the Hyundai i10 to 7-seat crossovers like the Peugeot 5008. The models were also selected under two additional parameters - consistency in promotions that allowed comparison to previous years, and presence in the two largest customer clubs and hot, in order to reflect the most significant discount impact.

Suzuki Ignis (Photo: Keenan Cohen, Keenan Cohen)

Mini cars

Mitsubishi Space Star Superim (Member):


Discount price/full price December 2020: 85,000/75,000 Discount rate: 11.8%


Discount price/full price December 2021: 86,400/78,400 Discount rate: 9.3%


Discount price/full price December 2022: 88,900/ 83,400 Discount rate: 6.2%



Suzuki Ignis GLX (hot):


Discount price/full price January 2021: 97,000/93,500 Discount rate: 3.6% Discount price/full price January 2022: 100,000/97,500 Discount rate


: 2.5%


Discount price/full price January 2023: 107,000/103,500 Discount rate: 3.3%



Hyundai i10 Prime (Member)


Discount price/full price January 2021: 83,900/74,900 Discount rate: 10.7% Discount price/full price January 2022: 84,900/79,400


Discount rate: 6.5%


price At a discount/full price January 2023: 90,900/86,900 Discount rate: 4.4%

Opel Corsa (Photo: PR)

Super mini

Renault Clio RS Line (hot):


discount price/full price June 2021: 105,000/98,000 discount rate: 6.7%


discount price/full price in Mr 2023: 118,000/113,000 discount rate: 4.2%



Suzuki Swift GLX (hot):


discount price/ Full price January 2021: 104,000/100,500 Discount rate: 3.4%


Discount price/full price January 2022: 108,000, 105,000 Discount rate: 2.8% Discount price/full price January 2023: 115,000


/111,500 Discount rate: 3%



Opel Corsa Elegance (member ):


Discount price/full price August 2020: 110,000/104,000 Discount rate: 5.5%


Discount price/full price August 2021: 112,000/104,000 Discount rate: 7.1% Discount price/full price


March 2022: 112,000/108,000 Discount rate: 3.6%


Discount price/full price February 2023: 124,000/118,500 Discount rate: 4.4%

Mitsubishi ASX (Photo: Rami Gilboa, Rami Gilboa)

Small crossovers

Mitsubishi ASX InStyle (Member):


Discount price/full price December 2020: 138,900/128,900 Discount rate: 7.2%


Discount price/full price December 2021: 143,900/138,900 Discount rate: 3.5%


Discount price/full price December 2022: 144,900/141,400 Discount rate: 2.4%



Hyundai Kona Superim (member):


Discount price/full price January 2020: 136,900/129,400 Discount rate: 5.5%


Discount price/full price January 2021: 136,900/129,400 Discount rate: 5.5%


Discount price/full price January 2022: 139,900/136,400 Discount rate: 2.5%



Opel Crossland X Business (Member):


Discount price/full price August 2021: 124,900/118,490 Discount rate: 5.2% Discount price/full price March 2022: 125,000/119,500


Discount rate: 4.4%


Discount price/full price February 2023: 131,000/125,000 Discount rate: 4.6%

Citroen C5 Aircross (photo: manufacturer website, manufacturer)

Compact/large crossovers

Citroen C5 Aircross feel diesel (member):


discounted price/full price August 2021: 160,000/148,000 discount rate: 7.5%


discounted price/full price March 2022: 160,000/154,000 discount rate: 3.8%


discounted price/full price February 2023: 175,000 /167,500 Discount rate: 4.3%



Peugeot 5008 Active Pack Diesel (Member):


Discount price/full price August 2021: 190,000/182,000 Discount rate: 4.2% Discount price/full price March 2022: 190,000/184,000


Discount rate: 3.2%


Discount price/full price February 2023: 209,000/202,000 Discount rate: 3.3%

  • vehicle

  • car news

Tags

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  • s a l e

  • Discount

Source: walla

All tech articles on 2023-04-04

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