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Not only in Tesla: the electric Lexus was reduced by NIS 60,000 - voila! vehicle

2023-04-27T19:31:52.431Z


A first importer joins the price reductions in Tesla models. The official reasoning is a reduction in production costs, but at the moment there is also the big slowdown in luxury car sales. Will see discounts too


Lexus RZ450e (Lexus)

When Tesla lowered prices twice since the beginning of the year, on the grounds of streamlining the production process, the move was considered unusual and unacceptable in the local car market.

The one who considers the value of used cars above all, that discounting new models will hurt their value as used.



Even when long-time importers receive discounts from the manufacturers, or are willing to discount the cars they sell at the expense of their profit, they will announce a temporary sale, give accessory and financing benefits, or pay more for the customers' old cars in trade-in transactions, but will not touch the official list price of The new vehicle, so as not to cause a decrease in its value in the used price lists.

Lexus RZ450e.

A 13.3% discount on the list price is a rare move (photo: manufacturer's website)

To this day.

Lexus Israel announced today 60 thousand shekels off the price of the RZ, which was launched in Israel only two months ago, and has even begun to be delivered to customers.

This is the second electric model from Toyota's luxury brand, which competes with other luxury electric cars such as the BMW ix3 or the Audi Q8 Itron.



The basic RX450e, "Kyushu", which until yesterday cost NIS 450,000, is now priced at NIS 390,000.

The intermediate version "Hadori", priced at NIS 470,000, now costs NIS 418,000, and the most expensive version on offer, "Takumi", which cost NIS 500,000, is now offered at a discount of NIS 50,000, for a total of NIS 450,000.



The price reduction will apply from the beginning of May and will also apply retroactively for customers who ordered or received the vehicle.



Beyond the discounted price: is it worth buying the RZ450e?

Read our opinion

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The discount created a gap of NIS 80,000 between the basic price of the RX450e and the BMW iX3 (Photo: Keinan Cohen)

At Lexus Israel, they justify the move as a decrease in production inputs for an electric vehicle at the same time as an increase in the production capacity of the model.

However, the move comes after in the automobile industry, new as well as used, there have been reports in recent weeks of a sharp slowdown in the sales of luxury cars for all brands, against the background of the increase in interest rates that jumped the costs of loans for the purchase of a car, the wave of layoffs in high-tech companies, and the public atmosphere created by the legal revolution and the fierce fight against it .



Be that as it may, the price of the RZ450e is now closer to that of smaller luxury electric cars such as the Audi Q4 Itron (310-364 thousand NIS), than to electric cars of similar dimensions, such as the BMW iX3, which costs 470 thousand NIS.

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Source: walla

All tech articles on 2023-04-27

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