The US group Tesla continues to present good figures and breaks delivery records.
The electric car manufacturer apparently still has big plans for Europe.
Stuttgart/Grünheide - The US carmaker Tesla was not quite able to meet the high expectations despite significant price reductions in the first quarter of 2023, but the group of tech visionary Elon Musk achieved another delivery record.
However, Elon Musk still has big plans for the future and announced last year that he wanted to make Tesla the most valuable company in the world.
While the European manufacturers are currently concentrating on the strong competition from China in order not to lose touch completely in the most important car market, Tesla has apparently considered Europe as a major growth opportunity.
The "Giga Berlin", which opened last year in Grünheide in Brandenburg, is still Tesla's only large production facility in Europe, but the US company is now represented everywhere in Germany and in all other European countries with delivery centers, showrooms and sales areas.
In Europe, the e-car maker also grew more significantly in the first quarter than in the other two major sales markets - the USA and China - and sold 58 percent more models.
But that was apparently just the beginning.
Tesla is declaring war on the combustion engine: “hyper growth” planned in Europe
As
Teslamag
reports, there was a video conference recently in which Tesla called its executives in Europe together and explained to them the goal of "hyper growth" for 2023.
According to the report, various slides were shown and one said: "This Year We Kill the ICE".
The abbreviation ICE stands for "Internal Combustion Engine", the English expression for the classic internal combustion engine.
Translated, it said on the slide: "This year we kill the combustion engine".
In a figurative sense, Tesla apparently wants to declare war on the combustion engine in Europe, which continues to dominate new registrations despite the progressive triumph of electric vehicles.
Top 10 new car registrations in Germany in 2022:
Place | Model | Number of new registrations |
|---|---|---|
1. | VW Golf | 84,282 |
2. | VW Tiguan | 59,136 |
3. | VW T Roc | 58,942 |
4. | fiat 500 | 52,337 |
5. | Opel Corsa | 50.191 |
6. | Mini | 40.142 |
7. | VW Passat | 39,261 |
8th. | Ford Kuga | 38,482 |
9. | BMW 3 Series | 36,231 |
10 | Tesla Model Y | 35,426 |
(
Source: Federal Motor Transport Authority
)
According to the Federal Motor Transport Authority, the Tesla Model Y, which is also produced in the Giga Berlin, took 10th place in new registrations in Germany last year, but was beaten by nine cars with combustion engines.
Grünheide also clearly shows that Tesla does not aim to sell high-priced e-cars like Mercedes-Benz or BMW, but rather focuses on mass.
+
In Grünheide near Berlin, Tesla produces around 5,000 electric cars per week.
The US group apparently has even bigger plans for Europe.
© Patrick Pleul/dpa
At the German production site, the US manufacturer now builds more than 5,000 Model Y per week and wants to ramp up production even further.
However, Tesla employees in the Giga Berlin have already complained about “tough exploitation”.
Tesla wants to open numerous new service centers in Europe and hire employees
Last year it was said that Tesla in Grünheide was having increasing problems finding staff and was therefore resorting to a questionable method from the USA: According to this, Tesla hired many employees and fired those who are not good enough.
For the current fiscal year, however, the US group apparently wants to hire many new employees in Europe, who are to be lured with bonuses, as
Teslamag
reports.
However, the new employees are probably not only intended for the large production plant in Brandenburg, but also for numerous new service centers that Tesla wants to open in Europe.
New Tesla Supercharger: Greding, Germany (20 stalls) https://t.co/6NB3X2GB8H pic.twitter.com/Bvy0S2D2HZ
— Tesla Charging (@TeslaCharging) April 5, 2023
According to this, Tesla has a lot planned in Europe for the current year 2023 and not only wants to declare war on the combustion engine, but also further expand its market presence in the territory of the veteran car companies.
In addition to ramping up e-car production in Grünheide, the company is also pushing ahead with expanding its own charging infrastructure.
In October 2022, Tesla announced that it now offers a total of more than 10,000 charging points at 900 supercharger locations in Europe - with 1,900 charging points at 144 locations, most of them in Germany.
Since November 2021, the Tesla charging points have also been gradually opened up to e-cars from other manufacturers.
List of rubrics: © Patrick Pleul/dpa
