For the first time in the television market, Cellcom launched this morning (Monday) exclusively "Screenz", the application for courses and lectures for personal and professional development, which includes more than 5,000 hours of original and varied video content from Israel and around the world, from about 400 lecturers and creators, from Avi Nesher and Amit Segal through Orna Banai and Yoram Yuval to Nissim Amon and Meir Shalev z"l.
The content will be available for streaming on the TV screen, mobile phone, computer or tablet, as part of the cooperation between the two companies, in which Cellcom subscribers will receive a free trial of the app. After that, the price of using it will be NIS 34.90 per month for up to five users, instead of NIS 99 for those who independently join a renewable monthly subscription of "Screenz". The courses, lectures and master classes, ranging from 4-3 focused lessons to 21-18 full lessons, will be in several different content categories, including film, politics, science and technology, philosophy, writing and more.
Here's what it will look like. Screenz in Cellcom, photo: screenshot
Dafna Agassi, VP Marketing at Cellcom: "The launch of 'Screenz' at Cellcom is another step in expanding the world of content at Cellcom TV, which joins the wealth that exists with HBO content, a whole world of children's content and tens of thousands of VOD hours of series and movies from the world's leading studios, with the choice at the click of a button. We at Cellcom do everything to provide our viewers with an interactive and innovative viewing experience with excellent viewing quality, on TV or smartphone, when, where and as much as they want."
Eli Ouzan, CEO and founder of "Screenz": "The company was established in order to connect unique knowledge to a large audience, between the best lecturers and creators and between people who choose to learn and develop in order to improve their lives, personalities and professionals. In an era where there is abundance of content and little value, we are excited about Cellcom's choice to collaborate and enable a large audience to learn and develop through lectures, courses and master classes directly from the screen in the living room."
He will also participate. Meir Shalev z"l, Photo: Nadia Landau
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