Presented worldwide in Cannes, on May 25th, with the first "Launch Edition" model auctioned at the charity event, "amfAr Gala", and sold for one and a half million euros, the DB 12, the brand new "Super Tourer" by Aston Martin, was exhibited in Rome, on the occasion of the Piazza di Siena horse competition. And on this occasion the Head of Global Market Marketing and Communication of Aston Martin, Renato Bisignani, wanted to comment on the news.
Speaking about the DB 12, Bisignani said the car is already in production and the first deliveries will take place within the year. "The model - said Bisignani - represents the perfect combination of ultra-luxury positioning, made of quality materials, and high performance, therefore pure performance, driving dynamics, and the involvement that the driver can have with the car. And it represents the first new generation mid-engine front car in the DB line, which is a historic line of the Aston Martin brand."
The list price has not yet been fixed, but should start from 185 thousand pounds, about 220 thousand euros.
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It is the first example of the new generation of sports cars and heralds a new era for Aston Martin 110 years after the founding of the famous House of Gaydon. (ANSA)
As for sales volumes, Bisignani added that "the ambition is to reach about ten thousand units by 2025. That is what we have set ourselves. Half of which will be DBX, our SUV, and the other half of our front- and rear-engined sports cars." However, Bisignani pointed out, what interests Aston Martin most are not sales volumes, but profit margins. In the ultra-luxury sector, where the English brand is located, it is the margins that can make the difference beyond volumes. "If we can guarantee higher margins, volumes become irrelevant."
Asked when the first "green" Aston Martin will arrive on the market, Bisignani did not want to unbalance, saying only that Aston Martin "will present the first all-electric vehicle in 2025, which will then be marketed in 2026".