iPhone 14 in store (Photo: GettyImages)
The first quarter of 2023 is recording record smartphone shipments to Israel, according to a new report by market research firm Canalys. According to the report, smartphone shipments in the Middle East will fall by 2023.3 percent in the first quarter of 5 – a total of 8.8 million units, with Samsung (43%), Apple (15%) and Xiaomi (11%) leading the market. However, this is a good performance, as global smartphone shipments fell by 13%. We emphasize: these figures relate to the number of shipments of phones, not to actual sales.
"Although the decline in the first quarter ended a nine-month growth streak in the region, the Middle East performed best," the research firm said, adding: "Samsung, Apple and Xiaomi led shipments in the Middle East region. Transsion and Oppo ranked fourth and fifth respectively."
According to Canalys, smartphone shipments to Saudi Arabia grew 1% year over year, while shipments in the UAE fell 3%. Kuwait had an 11% year-over-year decline. And what is happening in Israel? In contrast to other countries in the region, Israel has seen significant growth of 26 percent, "due to consumer demand for premium smartphones and the growing technology industry," according to the research firm, which has given its small country the title of "Start-Up Nation." As in the rest of the world, Samsung leads the domestic market.
Smartphone shipments to Israel by the numbers:
- Samsung - 57%
- Apple - 19%
- Xiaomi - 19%
- Realmi - 2%
- OPPO - 1%
As in the rest of the world, Samsung leads the local market (Photo: Walla! Technology, Yinon Ben Shoshan)
The report also shows that Samsung's S23 series is seeing an increase in demand, but still the Galaxy A series still drives the Korean manufacturer's market share, despite a year-over-year drop in shipments. Apple's year-on-year growth is driven by partnerships with local retailers and operators in the UAE and Saudi Arabia, and "strong popularity among younger generations," the research firm noted.