Samsung TVs for 2023 (Photo: Samsung)
In a large villa overlooking Dubai's beach and marina, Samsung launched its 2023 TV line on Monday. On the hardware side, there were no revolutionary upgrades, but more refreshment to existing lines, such as the OLED line, which uses the company's Quantum Dot technology to upgrade existing content to 4K level, including HDR and Dolby Atmos support.
For gaming enthusiasts, Samsung introduced a TV with support for a 144Hz refresh rate as well as an upgrade of the Game Bar, the company's gaming center on TVs, which provides gamers with a wealth of information. Alongside these, Samsung also introduced fresh models of screens such as The Frame, which allows the screen frame to be adjusted to the room and looks like a picture frame on a 75-inch screen.
But the main emphasis at the event is on new smart home connections, mainly by embedding the app and ecosystem of Smart Things, the company's smart home platform, directly on TVs, so that they also become a smart home hub out of the box, with an emphasis on simplicity of use.
For gaming enthusiasts, Samsung introduced a TV with support for a refresh rate of 144Hz (Photo: Samsung)
Samsung executives also presented at the event a series of collaborations in the field, collaborations that Samsung believes are the key to a sophisticated smart home experience and creating an upgraded entertainment experience. Samsung has brought to the forefront partners such as Philips, with its Hue smart lighting products, innovations introduced by the company in the built-in YouTube player on TVs in collaboration with Google, along with significant content partnerships such as Disney, which also showcased their wares on stage. Walla also learned that Samsung Israel is facing a big push in the smart home sector in Israel.
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Disclosure: The writer was a guest of Samsung in Dubai