Although it was predicted that the sole of Artificial Intelligence (AI) would crush repetitive tasks, reality imposed its rules and accelerated the march on the intellectual trades. In this note, everything about the platforms that from one sentence and without requiring technical knowledge, are able to create professional videos.
These platforms that generate on-demand productions use algorithms capable of identifying key scenes, eliminating redundant parts, applying special effects and without human supervision, making the script match the audio and vice versa.
The ultimate goal is to produce scenes of cinematic scale – without the user mastering the techniques to graduate colors, luminosity and filters – and achieve a greater impact on the networks, through the viral effect.
Unlike audiovisual editing software, which requires a long learning curve and a high-octane computer, these sites use their own resources in the cloud and the results travel in express mode.
No need for a super computer to edit the videos.
They are ideal for introducing animated online courses, setting trends in social networks, promoting educational tutorials and marketing campaigns for companies or influencers. They adapt to different platforms and formats.
In some, it is enough to type the central concepts in the search engine so that, in a few seconds, the AI takes care of organizing the available material. You can also provide you with your own logo and suggest the direction you intend to take.
In addition, to develop the script of a project, this synthetic imagination can be sent an argument in the form of text files, Word or a link to a specific page.
As for the working method, many use the classic PowerPoint slides to compose each of the sequences that make up the narrative. Once the scheme is completed, the AI is responsible for combining it and giving a distinctive stamp to the product.
And it's about facing the audience, some have a wide range of human avatars, some with the appearance of movie stars. To conquer other markets, the audio can be translated into multiple languages and with the subtitling of one's choice.
Most offer a free version, although limited in length and quality. To access all the possibilities, the monthly cost revolves around 20 dollars. The five most prominent are:
Lumen 5
Lumen 5
This site empowers entrepreneurs, managers and content creators to model videos of the highest quality and leave them ready to connect on any social network.
His gallery includes a vast library with photos, video clips and sound files. Everything can be combined with templates and logos, watermarks, fonts and lots. It has a tool to adapt the clips to Facebook, Instagram, YouTube and TikTok.
Machine learning uses it to logically link multimedia files with text and phrases. The length of each scene will depend on the amount of text, while the shot is intelligently framed according to the composition of the scene.
Allows you to track metrics such as views, likes, and shares in the analytics dashboard. The free version does not exceed 720p and loads with a watermark. The basic subscription is $29 and capped at $199.
Raw Shorts
Raw Shorts
He specializes in creating explanatory videos through animations. According to his estimates, he achieves a time optimization of 87%. Among the firms that use this service are: Coca-Cola, IBM, Sony, Pfizer, American Airlines.
The first thing will be to provide the script for the AI to take care of selecting the material or coordinate the one that one has supplied, to make it match in duration and form.
To decorate the conceptual skeleton, templates of different shapes and graphic resources are available, such as images, icons, sounds and music.
The free version allows 5 clips per month at 480p resolution in 16:9, with a watermark printed. There is an intermediate one that costs 25 dollars, enables 25 exports in 1080p and can be adapted to different networks.
Synthesia
Synthesia
The site opens the doors of a library with more than 55 templates, 125 human avatars and 400 modular voices. Videos can be converted with one click to 120 languages.
This means that, if the budget or resources are not enough to hire narrators or an actor, it is possible to use one of these customizable AI avatars – you can choose from hair to skin tone – with realistic movements and gestures.
If the challenge is to couple parts, interested parties can upload their own voice recording, so that the system synchronizes it with some of the avatars that it lists in the catalog.
To avoid inconvenient use of their avatars, the firm offers its service only to companies. For this reason, instead of a free version it has a demo. From 30 dollars per month.
Elai
Elai
It competes directly with Synthesia IA in the field of avatars. It has a repertoire of 25 3D models of real actors, with a technology that improves daily, thanks to the training of AI neural networks to emulate the expressions of television presenters.
To generate an exclusive avatar, you will have to record a 3-minute video fragment from different angles, upload it to the site to have a digital replica of yourself.
The assortment of templates are geared towards event promotion, webinars, brand proposition, Instagram stories and reels, portfolio, breaking news, educational and training videos, real estate agency and product description.
The trial version supports one slide and cannot exceed one minute. The basic plan is $29 per month and grants footage of up to 15 minutes. For every minute of surplus, $1.93 will have to be paid. The top version, for modest $ 99, accepts 50 minutes.
InVideo
InVideo
Considered the king of youth templates, the site houses some 6,50 configurable options, separated by category. Add to this more than <> AI-powered themes and iStock media to create YouTube shorts, Reels, testimonials or reviews.
To take advantage of the InVideo AI text-to-video option, you will have to enter the phrase or keyword that synthesizes the idea. The tool analyzes it and suggests images and clips that are relevant to the job.
It has a collection of predefined or manually configurable color filters to adjust the saturation, exposure, tone and brightness of the video, in addition to adding a color palette according to the graphic identity of the brand.
Being the least professional alternative, their demands go down. The free version grants 40 minutes free of charge, although its libraries are limited. The pay, starts at $ 15 and the pro reaches $ 30.
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