Ram brought the name Rampage back to life (Photo: manufacturer's website)
It would have been perfect, on the one hand a rise in demand for small, cheap pickups like the Ford Maverick, which the automaker can't build fast enough, or the Hyundai Santa Cruz. On the other hand, a strong and established pickup brand like Ram and when these two meet in a compact pickup truck with a design that sits firmly on the right spots? It's a money machine. But logic alone and accounts of the auto industry separately.
In the United States, where the bill made by manufacturers is sometimes a derivative of how much tax incentives it is worth getting for large tools that are sold commercially, a system reminiscent of the one in Israel. And vehicles will drop them off to her. How much it will cost to bring it to local safety standards and what is required in less strict markets - so, in the end, what is suitable for the market is not necessarily suitable for the manufacturer.
This time it's exactly the story of the Ram Rampage, a name that returns for a second round after a Dodge mini-van of the same name in the early '80s. Ram, Stellantis' commercial division in the US, recently revealed the first image of the intriguing new pickup, ahead of launch in the coming weeks.
This is what the previous round of the name looked like, under Dodge (Photo: manufacturer's website)
Powertrain is powered by a supercharged 4-litre 2-cylinder engine, which is the engine from the engine shelf that is also used in some Jeep models such as the Compass and the Wrangler plug-in version. Power is expected to be around 270 hp. The transmission will be a planetary automatic with 9 transmission ratios and in one of the early teasers you could also see a combination button for all-wheel drive.
In the cabin, the overall design seems to differ from that of the older siblings in the family such as the 1500 and 2500. The instrument cluster is digital, and the touchscreen floats and is not inside the standard frame we know from other models. In fact, it is quite reminiscent of the way the screens stand in Peugeot-Citroën models, which are also part of the Stellantis Group. Another possibility is that it relies on a Fiat pickup sold in South America called the Toro, which in the side silhouette resembles some of the lines of the Mini-Ram.
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Brothers? Fiat Toro, also for South America (Photo: manufacturer's website)
While Ford has the option of basing the Maverick on the C2 platform of the Bronco Sport and others, and Hyundai can place the Santa Cruz on the Tucson's N2 platform, the Ram has no such equivalent, at least not for now.
Either way, the bottom line is that Rampage is intended for the Argentine and Brazilian markets, and Ram has no intention of marketing it in the north of the continent, let alone across the ocean. The loss is all ours.
- Car News