CMF/CMF's New Watch
Carl Pei's Nothing company (forever the founder of One Plus) announced its new sub-brand - CMF. The origin of the name, in case you were wondering, is an acronym for Color, Material and Finish. CMF will enter the market with three products: headphones, a smart watch and a charger, which will be marketed in Israel by Bug, the official importer of Nothing products.
"With CMF, we strive to democratize great design in a often overlooked market segment," said Akis Evangelidis, co-founder of Nothing. "Through our welcome products, Buds Pro, Watch Pro and Power 65W GaN, we combine high-end design with advanced technology to deliver an uncompromising user experience at an accessible price."
The new Buds Pro deliver an optimal sound experience with 45dB active hybrid noise cancellation, unique voice technology for clear conversations, and a dynamic driver for powerful bass boost. Battery time is up to 11 hours of playback. In addition, they feature an advanced wind noise reduction algorithm, combined with two optimally placed inlets at the top of each earbud, ensuring minimal wind induced sound interference.
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The smartwatch, simply called Watch Pro, features a 1.96-inch AMOLED screen, IP68 support, a GPS receiver and a battery that the company says will last up to 13 days. The watch also includes monitoring of a variety of health and sports conditions.
And what about luggage? The name is Power 65W GaN, it has 3 inputs - two USB-C inputs and a standard USB port, and the charging power is 65W.
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