For years, the meat substitutes market has faced a central task - creating an experience that simulates the "real thing", i.e., providing an experience as similar to meat as possible. Kayama and one of its leaders, entrepreneur and Technion graduate Gad Harris, came to answer exactly this need and developed a surprising and intriguing substitute – a substitute for animal fat.
The company's fat substitute is an idea that was not created in a vacuum. The meat substitutes market does not know how to provide the full experience today, and even the most advanced substitutes suffer from one significant problem – the dryness of the texture and the lack of the fatty addition that is so significant to complement the meat taste.
There is a substitute, even for animal fat. Archive, photo: Reuters
We spoke with Gad Harris, an environmental engineering graduate from the Technion and a vegan himself, who has been engaged in research and development of alternative proteins for the past 3.5 years and founded the company about a year ago together with Anna Sluizberg, who is responsible for the startup's business development.
So what is the future of meat substitutes looking like, and what does Israel's place in all this look like?
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