A PR stunt that fooled everyone. After announcing last Thursday with seriousness that he was quitting smoking cannabis, the famous American rapper Snoop Dogg revealed on Monday that his statement was in fact an advertising operation for a brand of outdoor braziers... which would have the particularity of not emitting any smoke.
"I have an announcement to make: I'm quitting smoking. I know what you're thinking: "Snoop, smoking is everything to you!" But I'm done with it. I love outdoor fires, but the smoke was too strong. Solo Stove has eliminated the smoke," Snoop Dogg said in a video posted on X, in an allusion to an American brand offering fire pits designed for outdoor use.
"They've been a game-changer, and now I'm excited to stay warm with my friends and family," the West Coast artist continues. In the video, Snoop Dogg can be seen comfortably seated in an armchair in front of a brazier, even going so far as to roast a marshmallow over the flames.
I'm done with smoke. I'm going smokeless with @SoloStove. #ad pic.twitter.com/RwF8wnk1wp
— Snoop Dogg (@SnoopDogg) November 20, 2023
Last week, his statement, which was surprising to say the least, provoked a reaction. "After a lot of consideration and discussions with my family, I decided to quit smoking. Please respect my privacy at this time," he posted on his social media.
The 52-year-old Californian artist with legendary nonchalance did not specify whether he meant by this to quit only smoking or also cannabis. Many of her fans reacted to the announcement with skepticism, saying it was a joke, while others worried about the star's potential health problems.
VIDEO. Cannes 2015: a "relaxed" meeting with Snoop Dogg
Snoop Dogg was made famous by his solo album "Doggystyle," produced by hip-hop star Dr. Dre in the early 1990s. The rapper has sold millions of albums around the world, thanks to several hits such as "Gin & Juice" or "Drop It Like It's Hot". The singer, who is known to employ a professional joint roller, has also done business with the cannabis industry, which is now legal in many U.S. states.