Volkswagen is preparing to democratize the electric transition with the launch of a brand new 'entry level' battery-powered model that will be offered in 2026 with a price list that will start at the equivalent of 18 thousand euros.
The news refers, unfortunately, to the future programs of the Wolfsburg company in China where this new car - together with three other specific models for that vast market - will cover the price range up to the equivalent of 21,000 euros, therefore well below the European price lists.
As the company itself announced, by working 'in China for China' Volkswagen was able to increase the pace of innovation and launch the new A Main electric platform for the entry-level segment in just 36 months.
The Volkswagen China Technology Company (VCTC) in Hefei, in the east of the country, has taken on a key role in this operation, and the first China-specific electric platform will increase the product portfolio in the entry-level segment.
The high degree of localization, the company's note reads, reinforces the product's focus on the wishes of Chinese customers The latest technologies accelerate development and production while ensuring Volkswagen's high quality and safety standards.
The close integration into the development program with joint venture companies and partners such as Gotion in battery technology also increases efficiency Ralf Brandstätter, Member of the Board of Management of Volkswagen AG for China: "We are transforming Hefei into the center of our strategy 'in China, for China' - said Ralf Brandstätter, Member of the Board of Management of Volkswagen AG with responsibility for China - and into a perfect interface between all our JV companies and local partners. This increases efficiency, increases development speed, and optimizes our cost structure."
VCTC aims to reduce the time to market of vehicles and components by 30% through efficient development processes and the use of state-of-the-art technologies. As a result, the Group will be able to better capitalise on the growth momentum of the Chinese market.
Among the elements is a local electric platform for the entry-level segment. Derived from the Meb Group's modular electric matrix, the new architecture will form the basis for battery-powered models specifically tailored to the wishes of Chinese customers. Volkswagen said China-specific solutions - such as the battery, electric drive system and motor - will be used for the electronics platform, ensuring high-cost efficiencies and rapid market adjustments.
In addition, the Group's product portfolio in China, thanks to the collaboration with the Chinese manufacturer Xpeng active in the mid-range, can now also be used in the entry-level segment.
Another key pillar is already the Volkswagen Anhui joint venture, with a plant that will start production in the coming weeks, as well as the VW Anhui Component Company, with its high-voltage battery system production plant. With the same performance and quality, electrical and electronic parts and devices of Chinese origin (which has an enormous supply capacity in this area) the savings can reach up to 40%, evidently supporting cost-cutting.
Local media immediately commented positively on Volkswagen's initiative and the related announcement made by the brand's CEO Ralf Brandstaetter during a meeting at the Group's technology center in Hufei.
"Competition in the Chinese market for NEVs (new energy vehicles, as electric and plug-in models are called) is really fierce," comments the sohu.com website, "but the Volkswagen Group has made another big move in China."
"A new entry-level platform called A Main Platform is about to be born. The main aim is to reduce costs, bring the price of its NEVs closer to those of Chinese brands and improve competitiveness in the country."
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