"A journey through lights, sounds, and images that reflects the essence of who we are, celebrates our achievements, and guides us to an even brighter future." This is how John Elkann, chairman of Ferrari, describes the light show that was held for the first time last night, December 4, at the Maranello plants, where more than 5,000 people work.
Some of the most iconic buildings on campus were the backdrop for light projections. The show is enlivened for over a kilometer along Viale Enzo Ferrari by three-dimensional images and luminous architectures created with more than 400 elements including moving heads, projectors, LED bars and laser effects, using the latest generation and low energy consumption technologies. "Tradition and innovation have always been key values for us at Ferrari. Our tradition, of which we are proud, is the basis of what we continue to build with courage and in unexpected ways," said John Elkann.
"This special light show is dedicated to the men and women of Ferrari who make the extraordinary possible, and to our Ferrari family around the world who make our company unique."
On the brick arch that frames the historic entrance, videos of some of the cars that have passed through it over the years are projected: from the 125 S, which made its debut here in 1947, giving way to an extraordinary series of models, to the two 499Ps carried in triumph last June by the winners of the 24 Hours of Le Mans. The Wind Tunnel, designed by Renzo Piano, has been chosen as a symbol of technological innovation. Coloured beams reproduce on its surface the aerodynamic flows created within it, creatively reinterpreting the work that takes place in one of the most inaccessible buildings on campus. The path ideally continues towards the e-building, which will be inaugurated next June, an area of 100,000 square meters under construction.
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