The Emilia-Romagna Region is launching two information and awareness campaigns on safe driving, from now until the end of the year, with posts on social media and spots on the web, and through two events in Bologna (9 December) and Reggio Emilia (16 December) in which information materials and gadgets will be distributed to those who participate in a survey on behaviour on the road.
'But is it worth it? On the road, getting distracted is never a good idea' is the slogan of the first communication campaign that kicks off today on the web and includes the setting up of a gazebo, on December 9, from 10 a.m. to 18 p.m. in Piazza Maggiore in Bologna. The event will be attended by the Regional Councillor for Mobility, Andrea Corsini. Alongside the first more generalist campaign, there is also a more targeted one, 'Scooters-Safe and Aware Driving', of information and awareness to acquire greater awareness of the rules provided for by the Highway Code. This campaign also includes an event: on December 16 in Reggio Emilia, in Piazza della Vittoria, from 10 a.m. to 18 p.m. During the day you will be able to participate in theoretical lessons and free tests on scooters, with the use of helmets.
"Despite the fact that in Emilia-Romagna mortality from accidents is below the national average," explained Corsini, "in 2022, fatal accidents of the most vulnerable people increased by 46% compared to 2021. This is a fact that is alarming and must be countered with greater effort." In 2022, there were over 16 thousand (16,679) road accidents in Emilia-Romagna, causing the death of 311 people and injuring another 21,676 (Istat data).
"The incorrect behaviour of all types of road users, already very bad before the pandemic, has now significantly worsened - said the president of the Observatory for Road Safety Education, Mauro Sorbi - The main cause is distraction due not only to the use of devices, but also mental. Social degradation is also road degradation."
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