"Why destroy?" Adi Ashkenazi in a new campaign for Bezeq's fiber network. "If not for you, connect so as not to destroy everyone," she says.

The new campaign, with the participation of about 100 extras, presents a variety of situations in which even those already connected to fiber "suffer" because of those who are not connected. To encourage even those who have not yet joined the fiber revolution to connect, bezeq now also offers a free two-month joining benefit.