Pininfarina plans to launch "several projects" in Brazil in the coming years. Paolo Trevisan, senior vice president of the American branch of the studio, spoke about it at the Italian Design Day in Caxias do Sul.
The market in the South American country "is already enormous and we continue to grow", he said. But the group is now looking for new partners for interior products, such as furniture and lighting, he added. "I see a fantastic opportunity, I believe there is a mutual love between the style and identity of Pin infarina and the Brazilian market", said Trevisa.