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Big Corona winner: German discounter now wants to expand massively in Great Britain - despite Brexit

2020-09-29T19:47:51.824Z

The corona virus came, pubs and restaurants had to close. The British were particularly fond of a German supermarket during the crisis - it is now expanding on a large scale.



The corona virus came, pubs and restaurants had to close.

The British were particularly fond of a German supermarket during the crisis - it is now expanding on a large scale.

  • The German

    supermarket chain Aldi has been represented

    in the

    United Kingdom

    for 30 years

    .

  • The coronavirus pandemic * is now causing increasing sales at Aldi *.

  • The German group would therefore like to

    invest

    millions in

    Great Britain

    - despite

    Brexit

    .

Great Britain - The

German discounter giant Aldi has

recently benefited enormously from the

coronavirus pandemic

: The international group has also been represented in Great Britain for 30 years * - when the

restaurants and pubs there were

closed, its sales rose significantly.

According to the

Kantar Institute

, Aldi's market share in

Great Britain was

eight percent at the beginning of September.

Aldi

now

wants to

further expand

its market position on the big island

.

For that money is to be in

the billions

are invested.

In the

United Kingdom

, the

discounter chain says it

wants to

hire an additional 4,000 employees and

open a hundred new branches

by the

end of 2021

.

So far,

Aldi

has hired

around 3,000 new employees, so that the group

now has more than 36,000 employees

in

Great Britain

.

Aldi wants to expand in Great Britain - 1200 branches planned by 2025

Despite the uncertain

Brexit prospects

, the company is

spending

a lot of

money

on

its expansion plans *

: As

Aldi announced

on Monday, they want to

invest around 1.3 billion pounds in

expanding their market position

by the end of next year

.

This corresponds to around

1.44 billion euros

.

At the turn of the year, the end of the lengthy

Brexit transition

phase is currently

expected.

Economic experts fear that

Brexit could make

trade between

Great Britain

and the

European Union

much more difficult.

With the exit from the

EU internal market

, for example, new controls are due, which could result in long

traffic jams on the border

to the European continent.

But

Aldi

does not seem to be deterred: "With the increasingly uncertain economic future in

Great Britain

, families have their food bills in view more than ever," said British

Aldi boss Giles Hurley

confidently.

Like its

competitor Lidl

,

the German discounter giant Aldi * has so

far - with success - steadily expanded

its market share in the

United Kingdom

: In 2019, sales rose by 8.3 percent to 12.28 billion pounds, Hurley reported.

The Aldi concept also works in the UK: the British have been buying wine and spirits online since Corona

Check out this post on Instagram

Cheesecake + Gin = Topaz Blue Gin Cheesecake.

You're so welcome.

You'll be swapping out the weekly banana bread for this new delicious bake.

Ingredients: 180g Digestive Biscuits 60g Unsalted Butter 400g Full Fat Soft Cheese 175g Caster Sugar 50ml Double Cream 3 x Lemons 135ml Topaz Blue Gin 4 x medium Eggs 30g Plain Flour 100ml Tonic Water 1 x 19cm springform baking tin Non-stick baking parchment Method: 1 . Pre-heat the oven to 150 ° C / gas mark 2. Line the base of the cake tin with some non-stick baking parchment.

2. Break up the biscuits and put into a food processor, then blitz into crumbs.

3. Melt the butter and mix into the biscuit crumbs.

Press the crumbs evenly into the bottom of the tin.

Pop in the oven and bake for 10 minutes.

4. Meanwhile, make the filling.

Put the soft cheese, 85ml gin, cream, 125g caster sugar and the flour into the food processor and process until smooth.

5. Grate the beef from 1 lemon and add to the mix.

With the motor running, add the eggs 1 at a time until well mixed.

Pour this over the biscuit base and bake for 60 minutes.

6. Take the cheesecake from the oven and allow to cool in the tin.

Turn the oven up to 250 ° C / gas mark 9. 7. Thinly slice the 2 lemons, discarding the ends.

Line a baking sheet with some non-stick paper.

Lay the lemon slices on the paper, ensuring they don't overlap.

8. Sprinkle 10g caster sugar over the slices.

Bake in the oven for 15 minutes until they start to go slightly brown.

Remove from the oven and allow to cool.

9. Squeeze the juice from the grated lemon.

Put the remaining gin, lemon juice, caster sugar and the tonic water in a medium sized saucepan.

10. Heat on a low light until the sugar has dissolved, then turn the heat up to high and boil for a few minutes until the liquid becomes syrupy.

11. Pour this over the top of the cheesecake - swirl it around so it coats the top.

Allow to set and then decorate with the lemon slices.

#worldginday #summerdrinks #instagood #gin #cocktails #gintonic #drinks #ginandtonic #vodka #ginlovers #ginstagram #mixology #ginoclock #ginlover #ginspiration

A post shared by Aldi UK (@aldiuk) on Jun 13, 2020 at 5:20 am PDT

According to the British newspaper The Guardian,

Aldi

is

currently the fifth largest retailer in the country with 894 branches, according to Managing Director Hurley, this number should increase to 1200 branches by 2025.

The

coronavirus pandemic

has also

had a positive effect

on

Aldi's online trade

: The

Guardian

reports that online sales of

"non-food" items

and, for example, wine and other spirits have already increased by 70 percent in the course of this year.

Like the Germans, the British are

increasingly

buying online

during the

corona crisis

.

(cos / dpa) * Merkur.de is part of the Ippen-Digital network.

Video: Aldi and Lidl are now not only competing in the food sector

Source: merkur

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