While the Ministry of Education is broadcasting budgetary distress, the cost of a return-to-school campaign with Guy Zo-Eretz has reached NIS 4 million.
Guy Zo-Eretz in an advertisement for the Ministry of Education
The Ministry of Education launched an information campaign last week in preparation for returning to first- and fourth-grade studies as part of the outline of the capsules and dealing with the corona plague.
As part of the campaign, an informational video was aired, centered on Guy Zo-Eretz.
The cost of the campaign, as approved by the Ministry of Education - four million shekels.
At a time when the whole economy is in crisis, we wondered about the need to hire the services of a celebrity like this country for an advertisement, as well as the necessity of such an expensive campaign, when the information itself could have been conveyed in other ways.
The Ministry of Education itself, as is well known, deals with deficiencies that require a large budget.
It has only recently been argued that the Ministry of Education does not have a budget for capsules in kindergartens.
The ministry also stated that it could no longer fund the HILA program, for about 8,000 girls and boys at risk.
An investigation published in "Israel Today" indicates a series of failures on the way to distance learning, the most serious of which is that only half of the teaching staff were trained for distance learning by August 2020. "Based on the findings of the investigation submitted to Minister Galant," We did not undergo training and so we reached a grade with difficulty in distance learning. "
The report further states that in the last few years the Ministry of Education has not purchased computers and tablets on a significant scale, there has been no regulated program and no significant budget has been converted to the subject.
In addition, no mapping of the existing end measures has been carried out - how much is required and what are the existing gaps. "
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We asked the Ministry of Education with the following questions: "The Ministry of Education is currently leading its flagship program - 'The Digital Classroom', to upgrade the technological infrastructure and the distance learning system. For the program, NIS 1.2 billion was invested in purchasing 150,000 laptops for students, Kosher for the ultra-Orthodox sector, establishing and upgrading technological infrastructure in 4,000 schools, training teachers and making innovative content accessible.The Ministry of Education advocates transparency and accessibility of its activities to the public and therefore the 'Digital Classroom' program is accompanied by an information campaign In accordance with the nurturing indices, the schools' information technology as well as the training of teachers and the acquisition of innovative content. The cost of the campaign is about NIS 4 million. The Ministry of Education will continue to promote and complete the program Education for the 21st Century. "
