A sexist advertisement by a company that produces electric scooters has been reported in Ragusa by citizens and associations and the mayor Giuseppe Cassì has written to the Institute of advertising self-discipline to adopt the measures for which it is responsible. "The Institute has, in fact, signed a Code of Self-Discipline - says the mayor - which allows the sexist or offensive campaigns to be blocked and withdrawn by a special judging body, the Advertising Jury. At the same time we are proceeding with a warning for the advertising agency. "
"As a trade union organization and as citizens, we consider ourselves offended by the degrading and bleak messages associated with the image that stands out on an advertising board in Ragusa," says Luisella Lionti, organizing secretary of Uil Sicilia and commissioner of Uil Ragusa, who together with the coordination Equal opportunity, he asked for the removal of the billboard promoting an electric scooter with the words "Come behind me: I'm electric". "The goal of advertising is to draw attention to the product on sale. However, it is no longer tolerated if it is sexist advertising and if the scandal affects the dignity of the woman," he concludes.